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Ficha de Marruecos

Situación económica, política y social, sistema fiscal, oportunidades para invertir y negociar…

Marruecos

Capital: Rabat

Population

Total Population: 33,546,150
Natural Increase: 1.0%
Density: 84 Inhabitants/km²
Urban Population: 65.1%
Population of main cities:Casablanca (3,563,000); Fez (1,187,000); Tangier (1,087,000); Salé (996,000); Marrakech (971,000); Oujda (572,000); Meknes (571,000); Rabat (533,000); Agadir (498,000); Kenitra (495,000)
Ethnic Origins: According to the High Commission for Planning of the Kingdom of Morocco, 99.75% of the Moroccan population are Moroccan nationals, which means that only 0.25% are foreign nationals (mainly nationals of France, Senegal, Algeria, Syria, Spain, Ivory Coast, Libya, and Italy). A large majority of the population has Amazigh (Berber) and/or Arab origins, but other ethnicities are also present in Morocco.
Official Language: Arabic and Tamazight (Berber)
Other Languages Spoken: 60% of the population speaks Moroccan Arabic while 30% to 40% speak Tamazight (Berber). Moreover, it is important to note that French is the second language of Morocco and occupies a very important place in public life. Finally, Spanish is also spoken in the north of the country. English is moslty used by Moroccans who have studied abroad (mainly in the United States).
Business Language(s): French is used in a commercial context with Arabic for administration.
Religion: Islam is the state religion, practiced by almost the entire population, but freedom of religion exists. 90% of Moroccans are Sunnis by faith, of the Malikian rite.
The day is punctuated by five prayer calls. During the month of Ramadan, the Moroccans fast, do not drink and smoke from sunrise to sunset.
Literacy Rate:52.3%
National Currency: Moroccan Dirham (MAD)

Country Overview

Area: 446,550 km²
Type of State: Morocco is a constitutional monarchy with an elected parliament.
Type of Economy: A country with intermediate income (lower bracket) and an emerging financial market.
It has the greatest reserves and is the leading exporter of phosphate in the world; tourism is a key sector.
HDI*: 0.628/1
HDI (World Rank): 126/188

Note: (*) The HDI, Human Development Index, is an Indicator Which Synthesizes Several Data Such as Life Expectancy, Level of Education, Professional Careers, Access to Culture etc.

Telecommunication

Telephone Code:
To call from Morocco, dial 00
To call Morocco, dial +212 + 6 for mobile phones or 212 + 5 for fix phones.
Internet Suffix:.ma
Computers:2.5 per 100 Inhabitants
Telephone Lines:10.1 per 100 Inhabitants
Internet Users:55.0 per 100 Inhabitants
Access to Electricity: 100% of the Population

Foreign Trade in Figures

 
Foreign Trade Indicators20192020202120222023
Imports of Goods (million USD)50,73443,83158,03471,80768,632
Exports of Goods (million USD)29,13227,15935,84341,48141,642
Imports of Services (million USD)9,6317,1408,57310,74612,014
Exports of Services (million USD)19,35313,86715,41621,98126,621

Source: WTO – World Trade Organisation, Latest data available.

 

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Latest Update: February 2025

COVID-19 Country Response

Travel restrictions
Regularly updated travel information for all countries with regards to Covid-19 related entry regulations, flight bans, test and vaccines requirements is available on TravelDoc Infopage.
To find information about the current travel regulations, including health requirements, it is also advised to consult Travel Regulations Map provided and updated on a daily basis by IATA.
Import & export restrictions
A general overview of trade restrictions which were adopted by different countries during the COVID-19 pandemic is available on the International Trade Centre's COVID-19 Temporary Trade Measures webpage.
Economic recovery plan
For the general overview of the key economic policy responses to the COVID-19 pandemic (fiscal, monetary and macroeconomic) undertaken by the government of Morocco, please consult the country's dedicated section in the IMF’s Policy Tracker platform.
Support plan for businesses
For an evaluation of impact of the Covid pandemic on SMEs and an inventory of country responses to foster SME resilience, refer to the OECD's SME Covid-19 Policy Responses document.
You can also consult the World Bank's Map of SME-Support Measures in Response to COVID-19.
 

© eexpand, All Rights Reserved.
Latest Update: February 2025

In this page: Economic Outline | Political Outline

 

Economic Outline

Economic Overview

Despite facing a series of severe shocks—including the COVID-19 pandemic, a prolonged drought, inflation driven by high commodity prices, and a devastating earthquake—Morocco has shown remarkable economic resilience. This is largely due to a strong macroeconomic policy framework and proactive government measures. GDP grew at an estimated 3.2% in 2024, from 3.2% one year earlier. While domestic demand gained momentum, agricultural production recorded a decrease due to droughts. Economic activity is expected to accelerate to 3.9% in 2025, as agricultural output recovers and the non-agricultural sector continues to expand driven by strong domestic demand. This growth is expected to push the current account deficit towards its medium-term norm of around 3% (IMF).

Since the pandemic, Morocco has made gradual progress in improving its budgetary situation. Recent tax system and administration reforms have broadened the tax base while reducing the tax burden, resulting in higher-than-expected tax revenues in 2024. With only a small portion of the additional revenues being saved, the central government’s deficit for the year stood at 4.1% of GDP, slightly better than the 4.3% forecasted in the 2024 Budget. The 2025 Budget maintains the planned gradual fiscal adjustment, but higher-than-expected revenues should be used to speed up debt reduction to pre-pandemic levels. Morocco’s debt-to-GDP ratio was estimated at 68.7% in 2024 by the IMF (from 69.5% one year earlier), with a marginal reduction anticipated over the forecast horizon (66.9%). After peaking above 6% in 2023, inflation has slowed significantly in 2024, remaining below 2% since February, thanks to declining energy prices. However, a mild increase in headline inflation is expected after April 2025 due to the ongoing partial withdrawal of butane gas subsidies.

Morocco has a young population but continues to face challenges such as emigration, widespread labour market informality, low female participation, and rising unemployment, especially as many young people enter the workforce annually. A comprehensive set of measures, including improved incentives and enforcement, is needed to reduce informality. The unemployment rate is still high (estimated at 13.4% last year), but is expected to follow a downward trend in 2025 (12.6%) and 2026 (12.1% - IMF). According to the Moroccan Higher Planning Commission, unemployment particularly affects the youth (15-24 years of age – at 36.7% in 2024), recent graduates, and women (25.9% each). Despite the progress recorded in recent years, 6.4% of the population in Morocco is multidimensionally poor while an additional 10.9% is classified as vulnerable to multidimensional poverty (UNDP). Finally, the GDP per capita (PPP) was estimated at USD 10,615 in 2024 by the IMF.

 
Main Indicators2023 (E)2024 (E)2025 (E)2026 (E)2027 (E)
GDP (billions USD)144.44157.09168.60180.60193.20
GDP (Constant Prices, Annual % Change)3.42.83.63.43.4
GDP per Capita (USD)3,9014,2044,4714,7465,034
General Government Balance (in % of GDP)-4.6-4.3-3.9-3.3-3.3
General Government Gross Debt (in % of GDP)69.568.768.066.966.2
Inflation Rate (%)6.11.72.32.32.2
Unemployment Rate (% of the Labour Force)13.013.412.612.111.6
Current Account (billions USD)-0.89-3.14-3.87-4.47-5.18
Current Account (in % of GDP)-0.6-2.0-2.3-2.5-2.7

Source: IMF – World Economic Outlook Database, Latest data available.

Note : (E) Estimated data

 

Main Sectors of Industry

Given the richness of Morocco's soil, the agricultural sector is pivotal for the country’s economy, employing 30% of the workforce and contributing 11.1% of GDP (World Bank, latest data available). Barley, wheat, citrus fruits, grapes, vegetables, argan, olives, livestock and wine are the country's main crops. In recent years, the government has focused on the sector through its "Generation Green" plan and the Agricultural Development Fund. The country’s cereal production is highly variable, with local dams providing irrigation for only 15% of the agricultural land and rainfed agricultural production accounting for 85% of the aggregate output (FAO). Morocco is a net importer of agricultural and related products. During the 2023/2024 season, persistent drought reduced national cereal production by 42%, bringing it down to 3.3 million tons, according to FAO data.

Industry contributes 24.6% of the GDP and employs 24% of the workforce. The main sectors are textiles, leather goods, food processing, oil refining, and electronic assembly. However, new sectors have been booming: chemistry, automotive parts, computers, electronics and the aerospace industry. The automotive industry, in particular, has been growing in the last decade, with double-digit annual growth in terms of job creation and exports (becoming the country’s main exporting sector and Africa’s main automotive hub). Overall, the manufacturing sector is estimated to account for 14% of GDP. Morocco’s industrial sector is the largest beneficiary of foreign direct investment and the emergence of new industries should allow it to reduce its dependence on the agricultural sector. Moreover, the country has around 75% of the world's estimated reserves of phosphates, and the mineral sector accounts for almost 30% of exports (Oxford Business Group). Mining accounts for 10% of GDP, of which 90% derives from phosphates. As per official figures, the manufacturing index (excluding oil refining) rose by 9.2% in Q3 2034, driven by strong sectoral growth. The chemical industry led with 18.2%, fueled by exports and innovation, followed by automotive at 17%, reinforcing Morocco’s export strength. Food and apparel grew by 9% and 11.8%, while metal products saw a 13% rise, highlighting industrial resilience.

The services sector accounts for more than half of GDP (54.3%) and gives employment to 46% of the workforce. It is spearheaded by real estate and tourism, which has been very dynamic in recent years: it accounted for around 11% of GDP and hit a record of nearly 13 million arrivals in 2019; after a contraction due to the pandemic, it reached new heights in 2024, when the country welcomed 17 million tourists (+20% y-o-y – data Ministry of Tourism). The banking sector is dominated by locally owned banks, which account for more than 80% of industry assets (U.S. Department of Commerce). The retail sector is led by small retailers, which boast 250,000 shops compared with just 1,000 big retail stores.   

 
Breakdown of Economic Activity By SectorAgricultureIndustryServices
Employment By Sector (in % of Total Employment)29.624.146.3
Value Added (in % of GDP)11.124.654.3
Value Added (Annual % Change)1.61.34.4

Source: World Bank, Latest data available.

 

Indicator of Economic Freedom

The Economic freedom index measure ten components of economic freedom, grouped into four broad categories or pillars of economic freedom: Rule of Law (property rights, freedom from corruption); Limited Government (fiscal freedom, government spending); Regulatory Efficiency (business freedom, labour freedom, monetary freedom); and Open Markets (trade freedom, investment freedom, financial freedom). Each of the freedoms within these four broad categories is individually scored on a scale of 0 to 100. A country’s overall economic freedom score is a simple average of its scores on the 10 individual freedoms.

Score:
63,3/100
World Rank:
81
Regional Rank:
9

Economic freedom in the world (interactive map)
Source: Index of Economic Freedom, Heritage Foundation

 

Business environment ranking

The business rankings model measures the quality or attractiveness of the business environment in the 82 countries covered by The Economist Intelligence Unit’s Country Forecast reports. It examines ten separate criteria or categories, covering the political environment, the macroeconomic environment, market opportunities, policy towards free enterprise and competition, policy towards foreign investment, foreign trade and exchange controls, taxes, financing, the labour market and infrastructure.

Score:
5.48/10
World Rank:
61/82

Source: The Economist Intelligence Unit - Business Environment Rankings 2020-2024

 

Country Risk

See the country risk analysis provided by Coface.

 

Political Outline

Current Political Leaders
King: MOHAMMED VI (since 30 July 1999) - hereditary
Prime Minister: Aziz AKHANNOUCH (since 7 October 2021)
Next Election Dates
House of Representatives: September 2026
House of Councillors: October 2027
Current Political Context
The year 2024 represents the 25th anniversary of King Mohammed VI's reign. Conmcerning internal politics, Aziz Akhannouch, in office since 2021 and at the head of the Rassemblement National des Indépendants (RNI), the ruling party in the center-right coalition, initiated a ministerial reshuffle that saw the appointment, alongside several replacements, of new ministers such as experts in crisis management and sustainable development.
On the international scene, the conflict over Western Sahara remained at the forefront. U.N. envoy Staffan de Mistura proposed a partition plan entailing the establishment of an independent state in the southern part of Western Sahara and its integration of the remaining territory into Morocco. This plan was rejected by both Morocco and the Polisario Front. The diplomatic landscape around the settlement of the conflict has shifted in recent years. The United States under former President Donald Trump became 2020 the first country to recognize Morocco's sovereignty over the region. Israel's recognition came in July 2023, and Spain endorsed Morocco's autonomy plan in 2022. In 2024, France's formal recognition of the Kingdom’s autonomy proposal as the only basis for a political solution shifted the position of France as aligned with Morocco.
 Finally, Morocco was confirmed as one of the hosts for the 2030 FIFA World Cup, offering the country global visibility.
Main Political Parties
Multi-party system, consisting of numerous parties. Parties work with each other to form coalition governments. The main parties represented in the parliament include:

- National Rally of Independents (RNI): centrist, relatively inclined towards social liberalism. Was the leading party in the last elections, heads the ruling coalition
- Authenticity and Modernity Party (PAM): modernist and reform-oriented, formed by an advisor to the King and former Interior Minister
- "Istiqlal" Independence Party (PI): conservative nationalist
- People's Movement (MP): centrist, dominated by Berber (Tamazight) speakers, but without a distinct Berber agenda
- Socialist Union of Popular Forces (USFP): left-wing socialist
- Constitutional Union (UC): economically liberal, conservative on societal matters
- Justice and Development Party (PJD): moderate Islamist, was the ruling party between 2011-21
- Party of Progress and Socialism (PPS): socialist, formerly communist
- Democratic and Social Movement (MDS): social democracy, royalism
- Front of Democratic Forces (FFD): left-wing.
Type of State
Morocco is a constitutional monarchy with an elected parliament.
Executive Power
The executive power is shared between the government and the King. The Prime Minister serves as the head of government and as such presides over the Governing Council, but the Council of Ministers continues to be chaired by the King. The Government Council consists of all the ministers, deputy ministers and other Secretaries of State. It discusses public and sectoral policies, the commitment of the government's responsibility to the House of Representatives, current issues related to human rights and public order, bills, decrees, draft regulatory decrees and the appointment of secretaries and central directors of the public administration, university presidents, deans and directors of schools and higher institutes. The Governing Council has deliberative power concerning the general policy of the State, international conventions, and the finance bill. The Council of Ministers, chaired by the King and formed by the head of government and ministers, is responsible for the strategic direction of the state policy, the revision of the Constitution, drafting of organic laws, general guidance of the finance bill, amnesty, draft texts related to the military, the declaration of a state of siege, the declaration of war.
Legislative Power
The Parliament of Morocco is bicameral, comprising the House of Representatives (395 members elected by direct universal suffrage for five years) and the House of Councillors (up to 120 members elected by indirect universal suffrage for six years, representing local authorities, professional chambers, and labor organizations). The Parliament votes on laws, and any bill must be successively examined by the two Houses. Legislative initiative is shared between members of Parliament and the government, with certain bills, such as finance bills, required to originate in the House of Representatives.
 

Indicator of Freedom of the Press

The world rankings, published annually, measures violations of press freedom worldwide. It reflects the degree of freedom enjoyed by journalists, the media and digital citizens of each country and the means used by states to respect and uphold this freedom. Finally, a note and a position are assigned to each country. To compile this index, Reporters Without Borders (RWB) prepared a questionnaire incorporating the main criteria (44 in total) to assess the situation of press freedom in a given country. This questionnaire was sent to partner organisations,150 RWB correspondents, journalists, researchers, jurists and human rights activists. It includes every kind of direct attacks against journalists and digital citizens (murders, imprisonment, assault, threats, etc.) or against the media (censorship, confiscation, searches and harassment etc.).

World Rank:
136/180
 

Indicator of Political Freedom

The Indicator of Political Freedom provides an annual evaluation of the state of freedom in a country as experienced by individuals. The survey measures freedom according to two broad categories: political rights and civil liberties. The ratings process is based on a checklist of 10 political rights questions (on Electoral Process, Political Pluralism and Participation, Functioning of Government) and 15 civil liberties questions (on Freedom of Expression, Belief, Associational and Organizational Rights, Rule of Law, Personal Autonomy and Individual Rights). Scores are awarded to each of these questions on a scale of 0 to 4, where a score of 0 represents the smallest degree and 4 the greatest degree of rights or liberties present. The total score awarded to the political rights and civil liberties checklist determines the political rights and civil liberties rating. Each rating of 1 through 7, with 1 representing the highest and 7 the lowest level of freedom, corresponds to a range of total scores.

Ranking:
Partly Free
Political Freedom:
5/7
Civil Liberties:
5/7

Political freedom in the world (interactive map)
Source: Freedom in the World Report, Freedom House

 

 

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Latest Update: February 2025

In this page: Foreign Trade in Figures | Trade Compliance | Standards

 

Foreign Trade in Figures

Morocco is very open to foreign trade, which represents 94% of its GDP (World Bank, latest data available). According to the latest figures from the Office des Changes, in 2023, exports were led by seven key products, accounting for 55.8% of total shipments: passenger cars were the main export with a 15.1% share, followed by natural and chemical fertilizers (13%), impacted by falling prices compared to the previous year. Electrical wires and cables ranked third (11.2%), ahead of apparel (6.9%), car parts (3.6%), phosphoric acid (3%), and aircraft components (3%). In the same period, the main imports were gas-oils and fuel-oils (8.1%), parts and components for cars and passenger vehicles (4.3%), petroleum gas and other hydrocarbons (3.3%), passenger cars (3.1%), plastics and various plastic products (2.8%), and wheat (2.7%).

In 2023, the country's main trade partners were Spain (22.5%), France (20.5%), Italy (5.2%), the United Kingdom (4.5%), and Germany (4.3%); whereas imports came chiefly from Spain (15.7%), China (10.6%), France (10.6%), the United States (8.4%), and Türkiye (5.1%). 63.2% of trade in 2023 was conducted with Europe. By country, the trade balance remains in deficit with Spain, though the gap is narrowing. The deficit with China has been worsening since 2011, while the trade gap with the United States is also expanding. With Italy, the trade balance remains negative but showed some improvement in 2023 (data Office des Changes).

Morocco has a structurally negative trade balance, which continues to deplete its foreign exchange reserves. In 2023, the overall trade deficit was estimated at 8.3% of GDP by the World Bank (from 11.5% one year earlier). According to WTO data, in 2023, Morocco exported USD 41.6 billion worth of goods, stable year-on-year; whereas the value of its imports stood at USD 68.6 billion, 4.4% less than the previous year. Morocco is a net exporter of services, with USD 26.6 billion in exports (+21.1% y-o-y, thanks to the good performance of the tourism sector) against USD 12 billion in imports (+11.8% y-o-y). The latest figures from the Office des Changes show that Moroccan exports saw a 5.8% growth in 2024. Leading the charge were automotive exports, which rose by 6.3% to reach MAD 157.6 billion. Imports, on the other hand, grew at a slightly faster pace (+6.4% to MAD 761.44 billion), with the energy bill decreasing by 6.5% to MAD 114.06 billion. The overall trade deficit widened by 7.3%, reaching MAD 306.47 billion.

 
Foreign Trade Values20192020202120222023
Imports of Goods (million USD)50,73443,83158,03471,80768,632
Exports of Goods (million USD)29,13227,15935,84341,48141,642
Imports of Services (million USD)9,6317,1408,57310,74612,014
Exports of Services (million USD)19,35313,86715,41621,98126,621

Source: World Trade Organisation (WTO), Latest data available.

 
Foreign Trade Indicators20192020202120222023
Foreign Trade (in % of GDP)76.068.875.5101.193.8
Trade Balance (million USD)-19,771-15,540-19,967-26,462-25,112
Trade Balance (Including Service) (million USD)-10,049-8,813-13,125-15,235-12,013
Imports of Goods and Services (Annual % Change)2.1-11.910.49.57.4
Exports of Goods and Services (Annual % Change)5.1-15.07.920.58.8
Imports of Goods and Services (in % of GDP)41.938.042.456.351.0
Exports of Goods and Services (in % of GDP)34.130.833.144.842.8

Source: World Bank, Latest data available.

 
Foreign Trade Forecasts20242025 (e)2026 (e)2027 (e)2028 (e)
Volume of exports of goods and services (Annual % change)1.43.73.83.83.8
Volume of imports of goods and services (Annual % change)1.53.83.14.04.4

Source: IMF, World Economic Outlook, Latest data available.

Note: (e) Estimated Data

 
 

Main Products

42.5 bn USD of products exported in 2023
Motor cars and other motor vehicles principally designed for the transport of persons, incl. station wagons and racing cars (excl. motor vehicles of heading 8702)15.1%
Insulated "incl. enamelled or anodised" wire, cable "incl. coaxial cable" and other insulated electric conductors, whether or not fitted with connectors; optical fibre cables, made up of individually sheathed fibres, whether or not assembled with electric conductors or fitted with connectors11.7%
Mineral or chemical fertilisers containing two or three of the fertilising elements nitrogen, phosphorus and potassium; other fertilisers (excl. pure animal or vegetable fertilisers or mineral or chemical nitrogenous, phosphatic or potassic fertilisers); animal, vegetable, mineral or chemical fertilisers in tablets or similar forms or in packages of a gross weight of 11.3%
Women's or girls' suits, ensembles, jackets, blazers, dresses, skirts, divided skirts, trousers, bib and brace overalls, breeches and shorts (excl. knitted or crocheted, wind-jackets and similar articles, slips, petticoats and panties, tracksuits, ski suits and swimwear)3.7%
Parts and accessories for tractors, motor vehicles for the transport of ten or more persons, motor cars and other motor vehicles principally designed for the transport of persons, motor vehicles for the transport of goods and special purpose motor vehicles of heading 8701 to 8705, n.e.s.3.2%
Diphosphorus pentaoxide; phosphoric acid; polyphosphoric acids, whether or not chemically defined3.0%
Parts of aircraft and spacecraft of heading 8801 or 8802, n.e.s.3.0%
Tomatoes, fresh or chilled2.7%
Molluscs, fit for human consumption, even smoked, whether in shell or not, live, fresh, chilled, frozen, dried, salted or in brine; flours, meals and pellets of molluscs, fit for human consumption2.6%
Diodes, transistors and similar semiconductor devices; photosensitive semiconductor devices, incl. photovoltaic cells whether or not assembled in modules or made up into panels (excl. photovotaic generators); light emitting diodes; mounted piezoelectric crystals; parts thereof2.0%
70.6 bn USD of products imported in 2023
Petroleum oils and oils obtained from bituminous minerals (excl. crude); preparations containing >= 70% by weight of petroleum oils or of oils obtained from bituminous minerals, these oils being the basic constituents of the preparations, n.e.s.; waste oils containing mainly petroleum or bituminous minerals10.8%
Motor cars and other motor vehicles principally designed for the transport of persons, incl. station wagons and racing cars (excl. motor vehicles of heading 8702)3.5%
Parts and accessories for tractors, motor vehicles for the transport of ten or more persons, motor cars and other motor vehicles principally designed for the transport of persons, motor vehicles for the transport of goods and special purpose motor vehicles of heading 8701 to 8705, n.e.s.3.4%
Petroleum gas and other gaseous hydrocarbons3.3%
Wheat and meslin2.7%
Insulated "incl. enamelled or anodised" wire, cable "incl. coaxial cable" and other insulated electric conductors, whether or not fitted with connectors; optical fibre cables, made up of individually sheathed fibres, whether or not assembled with electric conductors or fitted with connectors2.5%
Parts of aircraft and spacecraft of heading 8801 or 8802, n.e.s.2.0%
Coal; briquettes, ovoids and similar solid fuels manufactured from coal2.0%
Telephone sets, incl. telephones for cellular networks or for other wireless networks; other apparatus for the transmission or reception of voice, images or other data, incl. apparatus for communication in a wired or wireless network [such as a local or wide area network]; parts thereof (excl. than transmission or reception apparatus of heading 8443, 8525, 8527 or 8528)1.4%
Cane or beet sugar and chemically pure sucrose, in solid form1.4%

Source: UN Comtrade Database, Latest data available.

 
 
 

Main Services

23.0 bn USD of services exported in 2023
Travel
44.95%
Other business services
22.71%
Transportation
17.09%
Communications services
5.08%
Computer and information services
5.07%
Government services
2.08%
Construction services
1.27%
Insurance services
0.58%
Cultural and recreational services
0.58%
Financial services
0.56%
Royalties and license fees
0.04%
12.1 bn USD of services imported in 2023
Transportation
44.28%
Travel
19.44%
Other business services
13.36%
Government services
10.90%
Computer and information services
4.20%
Construction services
2.18%
Communications services
1.60%
Insurance services
1.56%
Royalties and license fees
1.25%
Financial services
0.63%
Cultural and recreational services
0.62%

Source: United Nations Statistics Division, Latest data available.

Trade Compliance

International Conventions
Member of the World Trade Organization (WTO)
Party to the Kyoto Protocol
Party to the Washington Convention on International Trade in Endangered Species of Wild Fauna and Flora
Party to the Basel Convention on the Control of Transboundary Movements of Hazardous Wastes and Their Disposal
International Economic Cooperation
Morocco is a member of the following international economic organisations: IMF, Development (AFESD), ICC, Arab Maghreb Union (AMU), WTO, Arab Monetary Fund (AMF), G-77, Arab League, among others. For the full list of economic and other international organisations in which participates Morocco click here. International organisation membership of Morocco is also outlined here.
Free Trade Agreements
The complete and up-to-date list of Free Trade Agreements signed by Morocco can be consulted here.
Party of the ATA Convention on Temporary Admissions and Use of the Carnets
Yes

As a Reminder, the ATA is a System Allowing the Free Movement of Goods Across Frontiers and Their Temporary Admission Into a Customs Territory With Relief From Duties and Taxes. The Goods Are Covered By a Single Document Known as the ATA Carnet That is Secured By an International Guarantee System.
Party of the TIR Convention
Yes

As a Reminder, the TIR Convention and its Transit Regime Contribute to the Facilitation of International Transport, Especially International Road Transport, Not Only in Europe and the Middle East, But Also in Other Parts of the World, Such as Africa and Latin America.
Accompanying Documents For Imports
Goods dispatched to Morocco must be accompanied by the following documents:
- the unique data folder
- commercial invoice in triplicates.
- a plant health certificate for fruits and vegetables
- a sanitary certificate, a radioactive non-contamination certificate and a slaughtering certificate according to Islamic rites for meats
- EUR1 Form to benefit preferential rates reserved for the European Union
- transport documents and the packing list
Free-trade zones
Instituted by Law 19-94 (Dahir No. 1-95-1 dated January 26, 1995), export processing zones are identified areas of the customs territory where they are authorized, exempted from customs regulations, foreign trade and exchange control, all industrial and commercial export activities as well as linked service activities. The free zones are: Export Processing Zone of Tangier; Free Zones at Tanger Med Ksar el Majaz Mellousa 1 and 2; Free Zone in Dakhla and Laayoune; Free Storage Zone of hydrocarbons: Kebdana and Nador; Export Processing Zone in Kenitra. The Moroccan authorities have officially started the construction of the new free zone in Castillejos, next to the border with Ceuta.
For Further Information
Customs and Excise and Indirect Taxes Service (only in French)
Moroccan Center for Export Promotion in French.
Non Tariff Barriers
Pursuant to provisions of article 1 of the law no. 13-89 relating to foreign trade, goods are free to import. However, there are quantitative restrictions on imports relating to certain particular products such as powders and explosives, secondhand clothes or the retreads and used tyres, which require import licenses. The list of goods subject to quantitative restriction is available on the Moroccan Customs.
Sectors or Products For Which Commercial Disagreements Have Been Registered With the WTO
None
Assessment of Commercial Policy
Morocco’s commercial policy, as seen by the WTO
Barriers to exchanges, inventoried by the United States
Barriers to exchanges, inventoried by the EU

 

Standards

Integration in the International Standards Network
 Member of the International Organisation for Standardisation (ISO).
Obligation to Use Standards
Voluntary
Classification of Standards
For standards of national origin: NM + business sector + sub-sector + index of classification - then possibly the year
For standards depicting international standards: NM + ISO + the ISO standard number - then possibly the year
Assessment of the System of Standardization
Standardisation is a recent activity in Morocco. Excepting few export businesses, managers do not practice it.
Standards production has nevertheless soared during these last years: there were 5,778 standards in end 2005 against 926 ten years earlier. They are particularly concentrated in the Building and Public Works sector. The responsible body for standard wants to increase the number of certified product norms by 15 to 20% within the next three years.
The standards are inspired generally from French standards and are largely reconciled with international standards.
Online Consultation of Standards
Online Standards, the IMANOR catalog
Certification Organisations
Morocco Overview The Moroccan Industrial Standardization

 

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Latest Update: February 2025

In this page: Business culture | Opening Hours

 

Business culture

The Fundamental Principles of Business Culture
The mix of Arabic, Muslim, Berber and French cultures has given Morocco a complex business etiquette. As most Moroccans are practising Muslims, Islamic values have an influence on the business culture. Nonetheless, Morocco is also a former French protectorate and many of its business practises are based on the French system. As in most other countries around the Mediterranean Sea, strong hierarchy and close personal relationships are the outstanding characteristics of the Moroccan business culture.

Decision-making in Moroccan companies is mostly top-down and employee participation is rather limited. Junior employees may be consulted; however, their input does not necessarily impact the decision. Consequently, bosses usually have the sole responsibility for decisions taken internally. Decisions are not reached quickly and require several rounds of negotiations.

Personal relationships play an important role in striking a deal with Moroccan business partners. Most prefer to get to know their foreign counterparts before they do business with them.

First Contact
As Moroccans can be reluctant to do business with people they do not know, it is important to make a good impression when meeting Moroccan business contacts for the first time. During a first meeting, Moroccan partners may ask questions that could be considered personal or irrelevant in Western societies. Moroccans from the higher socio-economic class may be more reserved and do not necessarily appreciate people being too familiar when they first meet. It is advised to bring along an interpreter as most negotiations are conducted in French. As working hours are reduced during the month of Ramadan, it is advisable to set up first meetings before or after this period.
Time Management
Moroccan business contacts have a looser sense of time than in most western countries. Punctuality is not necessarily regarded as a virtue. Nevertheless, arriving on time to meetings is important even though you may be kept waiting. A negotiation agenda is rarely timed in advance, and meetings can start and end much later than initially scheduled.
Greetings and Titles
Greeting a Moroccan business contact varies based on their gender. When meeting someone from the same sex, handshakes, usually on the loose side, are common. Women could also meet each other with kisses on the cheek, usually alternating three times. When meeting someone from the opposite sex, it is best to allow your counterpart to extend their hand. Devout Muslims are most likely to refrain from shaking hands with someone from the opposite sex. In that case, a nod and a smile should suffice. It is advisable to address your business partners with Mr., Mrs or Miss unless you are on a first name basis.
Gift Policy
Exchanging gifts after a first business meeting is not too common. Nevertheless, Moroccan business partners may invite you to their home once they get to know you and, in that case, it is strongly recommended to bring a gift. It is appropriate to bring fruit, pastries and/or flowers. Avoid gifting alcohol unless you are sure that your local counterpart drinks alcohol.
Dress Code
Business attire is formal and tends to be conservative for both sexes. Men should wear dark business suits, while it is recommended for women to dress conservatively (dark trouser suits, long skirts and dresses which cover most of the arms and legs). Both sexes are expected to be well groomed.
Business Cards
There is no formal protocol surrounding the exchange of business cards. It is advisable to give business cards that are in French and/or Arabic on at least one side. It is also recommended to exchange business cards with your right hand as the left hand is considered unclean as in most other Muslim countries.
Meetings Management
Business meetings tend to be long and their time schedule is rather unpredictable. It is recommended to bring an interpreter, as most negotiations are conducted in French (also Arabic, less so in English). Most meetings start with small talk. Appropriate topics include: family, sports, weather. Avoid talking about sex, religion and the Moroccan royal family.

Moroccans do not usually engage in direct communication, especially in a negative context. Saving face is important to Moroccans and they are most likely to play down any disagreements but also their own failure to honour a commitment. It is advised to double-check and look for subtle allusions to disagreements and negative answers. Consequently, hard selling and confrontation will not be received lightly.

Foreign business contacts should ensure the most senior person in the room pays close attention to their point of view and makes their offer directly to that person. Negotiations, especially when discussing pricing, may take some time, as Moroccans always want to have the last word and feel that they came out on top. Therefore, it is important to start off at a price level that allows you to come down and give the impression that they have won the negotiation. Interrupting someone is quite commonplace and not considered rude. As people tend to talk at the same time, it is recommended to come back to the conversation a bit later in order to ensure that everyone has understood what you were saying.

Moroccan business partners may invite you to dinner either at their own place or in a restaurant. In both cases, it is important to dress smartly and ensure your spouse is actually invited to the dinner as well. If invited to dinner at home, you should take off your shoes and greet everyone. Avoid eating with your left hand as it is considered unclean in Moroccan/Muslim culture. Dining can be done around a communal plate. If that is the case eat from the portion of the plate closest to you.

Sources for Further Information
Culture Crossing - Morocco Business Etiquette
Careeraddict - Moroccan Business Culture
 
 

Opening Hours

Opening Hours and Days
Banks: 8:15 a.m. to 11:30 a.m. and from 02:15 p.m. to 05:30 p.m.
Public bodies: from 8:30 a.m. to 04:00 p.m. continuous
Businesses: from 9:00 a.m. to 12:00 p.m. and from 03:00 p.m. to 08:00 p.m. from Monday to Saturday.
On Friday, all institutions are closed from 11:00 a.m. to 03:00 p.m.
 

Public Holidays

Manifesto of IndependenceJanuary 11
Labour DayMay 1
National holidayMay 23
Feast of the ThroneJuly 30
Oued Ed-Dahab Allegiance dayAugust 14
The King and the People's Revolution dayAugust 20
Youth dayAugust 21
Anniversary of the Green MarchNovember 6
Independence dayNovember 18
Fatih Muharram (First day of the new Islamic calendar year)Varies each year
Aid al-FitrVaries each year
Aid al-AdhaVaries each year
Prophet Mohammed's birth anniversaryVaries each year
 

Periods When Companies Usually Close

Summer vacationsAugust start
 
Hotel reservation websites
Office Holidays

 

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Latest Update: February 2025

In this page: Corporate Taxes | Accounting Rules | Consumption Taxes | Individual Taxes | Double Taxation Treaties | Sources of Fiscal Information

 

Corporate Taxes

Tax Base For Resident and Foreign Companies
Moroccan residency status applies if a company is incorporated in Morocco or its place of effective management is in Morocco.
 

Tax Rate

Corporate income tax ratesFor fiscal years 2024 to 2026, the evolution of the CIT rates for companies in Morocco is as follows:
Companies with a net taxable income of MAD 300,000 or less  - 2024: 15%
  - 2025: 17.5%
  - 2026: 20%
Net taxable income between MAD 300,001 and MAD 1 million  - 2024: 20%
  - 2025: 20%
  - 2026: 20%
Net taxable income between MAD 1 million and MAD 100 million  - 2024: 25.5%
  - 2025: 22.75%
  - 2026: 20%
Net taxable income of MAD 100 million or more  - 2024: 33%
  - 2025: 34%
  - 2026: 35%
Companies carrying out industrial activities
From MAD 0 to 1 million
  • 2024: 23%
  • 2025: 21.5%
  • 2026: 20%
  • Above MAD 1 million
  • 2024: 33%
  • 2025: 34%
  • 2026: 35%
  • Minimum contribution0.25%
    0.15% for operations carried out by commercial companies for sales of petroleum products, gas, butter, oil, sugar, flour, water, electricity, and medicines
    Hotel, sports, mining, export and agricultural companies, service outsourcing companies, craft enterprises, private educational or vocational training establishments, training establishments and property rental companies, university campuses and residences
    Net taxable income of MAD 300,000 or less  - 2024: 15%
      - 2025: 17.5%
      - 2026: 20%
    Net taxable income between MAD 300,001 and MAD 1 million  - 2024: 20%
      - 2025: 20%
      - 2026: 20%
    Net taxable income of MAD 100 million or more  - 2024: 27.5%
      - 2025: 31.5%
      - 2026: 35%
    Social solidarity contribution on the profits of companies with net profit equal to or greater than MAD 1 million (calculated on the net taxable profit of the previous fiscal year)
    • 1.5% for companies with net profit of MAD 1 million to less than 5 million;
    • 2.5% for companies with net profit of MAD 5 million to less than 10 million;
    • 3.5% for companies with net profit of MAD 10 million to less than 40 million; and
    • 5.0% for companies with net profit of MAD 40 million or more
    WHT rate applicable to income from shares, units and similar income13.75% in 2023
    Special rates

    20% for:

    • Companies with "CFC" status
    • Companies operating in Industrial Acceleration Zones (ZAI)
    • Companies created as from January 1st, 2023, and which commit to the framework of an agreement signed with the state to invest MAD 1.5 billion in tangible assets and maintain it for 10 years (with the exception of public establishments and companies and their subsidiaries)
    Companies with Casablanca FC statusExempt for the first five years following the date of their incorporation
     
    Tax Rate For Foreign Companies
    Moroccan tax applies territorially. Companies, whether established in Morocco or not, are subject to corporate income tax on all profits or income derived from property they own, activities they conduct, and profit-making transactions they carry out in Morocco, even if these activities are occasional. Foreign companies are liable on Moroccan-sourced income at the same rates as local companies (unless preferential treatment is granted under foreign investment schemes).
    A branch tax of 15% applies to the net income transferred by the Moroccan branch to foreign entities.
    Capital Gains Taxation
    Capital gains are treated as non-current income and taxed at the normal corporate tax rate.
    Non-resident companies are exempt from capital gains derived from the sale of stocks listed on the Casablanca stock exchange, excluding the shares of real estate entities.
    For the years 2023, 2024 and 2025, companies will benefit from a 70% deduction on the net capital gain resulting from the sale of fixed assets, excluding land and buildings.
    Main Allowable Deductions and Tax Credits
    Expenses incurred in connection with business activities are generally deductible unless specifically excluded. Start-up expenses shall be capitalised and depreciated for tax purposes over a five-year period. Interest on loans granted by direct shareholders is deductible if the capital is fully paid in, limited to the share capital equity and the interest rate provided annually by the Ministry of Finance.

    Charitable contributions made by companies are deductible only if they are granted to foundations and societies explicitly provided by law. In the case of contributions made to the community enterprise, the deduction is capped at 0.2% of the turnover.

    Bad debts that are definitively non-recoverable are treated as deductible losses. Taxes are generally deductible (except for corporate income tax).

    Tax losses can be carried forward for up to four years from the end of the accounting period in which the loss occurred. However, the portion of a loss attributable to depreciation can be carried forward indefinitely. The carryback of losses is not permitted. Foreign tax relief is provided for foreign-sourced income.

    Morocco offers tax incentives in the form of tax exemption or taxation at more advantageous rates for local and foreign investors. For instance, incentives include an exemption from business tax for the first five years for newly incorporated companies and a corporate income tax exemption for companies operating tourist establishments for the first five years, subject to certain conditions. Several acceleration zones in cities like Fes, Kenitra, Layoune, Nador, Rabat, and Tangier offer authorized companies a business tax exemption for the first 15 years and a corporate income tax exemption for the first five years. Companies with "Casablanca Finance City" status are entitled to a corporate income tax exemption for five years from the start of the tax year in which the status was obtained. Additionally, tax-neutral treatment may be available for corporate income tax purposes for the transfer of investment goods between member companies of a restructuring group. Companies that qualify as OPCIs are exempt from tax on rental income from buildings constructed for professional use, as well as dividends and interest received.

    Other Corporate Taxes
    Registration duties between 1% to 6% are due on all written or verbal conventions, such as property transfer of real estate, shares, or rights; company set-up; equity increase; and goodwill transfer (6%). A flat rate of MAD 200 is also applicable to specific operations and conventions. The acquisition of real property is subject to a 1% real estate tax.

    Legal entities conducting business activities in Morocco are subject to a business tax based on the rental value of buildings, premises, and other assets used for the business. This tax is levied at rates of 10%, 20%, or 30% of the rental value, depending on the nature of the entity's business.

    Additionally, a municipal tax is imposed at a rate of 10.5% on the rental value of real estate assets located within urban districts, and at a rate of 6.5% on the rental value of real estate assets in the peripheral zones of urban districts.

    A Payroll tax (called professional training tax) is imposed on the gross monthly remuneration of employees that are subject to social security contributions, at a rate of 1.6%. Morocco's mandatory social security regime is managed by the CNSS (Caisse Nationale de Sécurité Sociale). Employers' contributions are as follows: family allocation 6.40%; social allocation 8.60% (with a computation base capped at MAD 6,000); professional tax 1.60%; mandatory medical care 4.11%.

    Other Domestic Resources
    General Tax Administration
     

    Country Comparison For Corporate Taxation

     Morocco
    Number of Payments of Taxes per Year6.0
    Time Taken For Administrative Formalities (Hours)155.0
    Total Share of Taxes (% of Profit)45.8

    Source: The World Bank - Doing Business, Latest data available.

    Accounting Rules

     

    Accounting System

    Accounting Standards
    All banks and similar financial institutions need to file using IFRS Standards. All companies listed on the Casablanca Stock Exchange other than banks and similar financial institutions are required to choose between IFRSs and Moroccan GAAP.
    Accounting Regulation Bodies
    National Council of Accounting (Link in French)
    Accounting Law
    Companies Law of 1999, Law 15-89 1993 on the regulation of the profession of Chartered Accountants
    Difference Between National and International Standards (IAS/IFRS)
    Moroccan GAAP, which are significantly different from IFRS Standards, are no longer required for domestic or foreign public companies as the only available financial reporting framework. In fact, banks and similar financial institutions are required to file using IFRS standards. All companies listed on the Casablanca Stock Exchange other than banks and similar financial institutions are required to choose between IFRSs and Moroccan GAAP.
     

    Accounting Practices

    Tax Year
    The calendar year normally is the fiscal year, although a company may opt for a different fiscal year.
    Accounting Reports
    Moroccan Institute of Chartered Accountants aims to converge the Moroccan Standards on Auditing with International Standards on Auditing (ISA) for statutory audits by December 2017.
    Publication Requirements
    The balance sheet describes separately the asset and liabilities items of the business.
    The income and expense account summarizes the incomes and expenses of the financial year without considering their date of cashing or payment.
    The management balances report describes the formation of the net income and that of self-financing.
    The funds flow statement highlights the financial growth of the company during the financial year by describing the resources provided and jobs provided from it.
    The additional details report supplements and comments on information provided by the balance sheet, the income and expense account, the management balances report and the funds flow statement.

    The account should be certified annually.

     

    Accountancy Profession

    Accountants
    Generally auditors, chartered accountants and public accountants are distinguished.
    The government auditors necessarily belong to the public accountants corporation.
    The chartered accountants play the role of financial, accounting, legal and tax consultant in companies.
    Audit relates more to an internal management audit of the company.
    Professional Accountancy Bodies
    Moroccan Institute of Chartered Accountants
    Moroccan Institute of Internal Auditors
    Member of the International Federation of Accountants (IFAC)
    Morocco is a member of the International Federation of Accountants (IFAC).
     
     

    Consumption Taxes

    Nature of the Tax
    VAT - Value-Added Tax (Taxe sur la Valeur Ajoutée - TVA)
    Standard Rate
    20%
    Reduced Tax Rate
    A reduced rate of 10% applies to petroleum products; banking transactions; hotel operations; restaurant operations; sales and delivery operations relating to art objects; edible fluid oils; solar water heaters and photovoltaic panels, sales and deliveries of water intended for public distribution networks, sanitation services provided by sanitation organizations and water meter rental operations not intended for domestic use, fishing gear and nets intended for maritime fishing professionals, economy cars and all products and materials used in their manufacture, as well as related assembly services.

    The VAT rate for transport, butter, services rendered by any direct selling agent or insurance broker in respect of contracts brought by it to an insurance business, and electricity is 14%.

    A reduced rate of 7% applies to water; rental of water and electricity meters; pharmaceutical products and non-recoverable packaging of pharmaceutical products.

    Zero-rated items include exported goods and services, goods placed under customs suspensive regime, fertilizers, machinery for exclusively agricultural use, investment goods recorded as fixed assets, acquired by taxable persons, for 36 months as from the start of the activity, excluding vehicles acquired by car rental agencies, pharmaceutical products, sales and deliveries of water for domestic use, sanitation services provided by sanitation organizations and water meter rental for the same use.

    Per the changes of the 2024 Finance Law, the 7% and 14% rates have been phased out as follows:
      - Downward adjustments – no changes for 2023, 2024, 2025, 2026
      - Sale of electricity generated from renewable energy sources – 14% (2023), 12% (2024), 10% (2025), 10% (2026)
      - Services provided to insurance companies by direct marketers or insurance brokers (contracts brought to the company by the direct marketer or broker) – 14% (2023), 12% (2024), 10% (2025), 10% (2026)
      - Urban and road passenger and freight transport operations – 14% (2023), 13% (2024), 12% (2025), 10% (2026)
      - Upward adjustments – no changes for 2023, 2024, 2025, 2026
      - Refined or agglomerated sugar – 7% (2023), 8% (2024), 9% (2025), 10% (2026)
      - Rental of electricity meters – 7% (2023), 11% (2024), 15% (2025), 20% (2026)
      - Electric power – 14% (2023), 16% (2024), 18% (2025), 20% (2026)
      - Passenger and freight transport (non-urban and non-road) – 14% (2023), 16% (2024), 18% (2025), 20% (2026).

    Exclusion From Taxation
    Exempt items include sales, other than for consumption on the spot, of goods including fresh, frozen, whole or cut fish products; sales of recovered metals and water pumps that use solar energy or any other renewable energy used in the agricultural sector; services provided by insurance and reinsurance companies; royalties and license fees included in the taxable amount for import VAT, up to the amount of VAT paid on importation in respect of these royalties and license fees, school supplies and the products and materials used in their composition.
    Method of Calculation, Declaration and Settlement
    VAT is imposed on all industrial, commercial, and craft activities, services rendered in Morocco, and import transactions. All persons subject to VAT must register by making a "declaration of existence" within 30 days of commencing operations. VAT returns are generally filed monthly. Nonresident taxpayers engaging in taxable transactions in Morocco must appoint a fiscal representative in the country. However, under the reverse charge mechanism, if a nonresident taxpayer has not appointed a fiscal representative, the Moroccan customer must declare and account for the VAT on the transaction in their own VAT return.
    Other Consumption Taxes
    Excise duties are levied on several products, including alcoholic beverages, energy drinks, tobacco, sugar, oil products, lubricants, etc.
    Plane tickets for international flights departing from Moroccan airports are taxed at MAD 100 for Economy class and MAD 400 for Business and First class.

    Individual Taxes

    Tax Base For Residents and Non-Residents
    An individual is considered to be resident in Morocco if: he/she has a permanent home in the country; he/she has the centre of economic interest or carries on professional activities in Morocco; or stays in the country for more than 183 days within any period of 365 days.
     

    Tax Rate

    Progressive income taxFrom 0 to 38%
    Up to MAD 30,0000%
    From MAD 30,001 to 50,00010%
    From MAD 50,001 to 60,00020%
    From MAD 60,001 to 80,00030%
    From MAD 80,001 to 180,00034%
    Above MAD 180,00038%
     
    Allowable Deductions and Tax Credits
    The deductions from gross salary concern mainly social security contributions, retirement contributions, and a lump-sum deduction equal to 25% of the gross salary for incomes not exceeding MAD 78,000 (with a ceiling of MAD 35,000 per year).
    The deduction applicable to pensions and life annuities is set at 70% of the gross taxable amount not exceeding MAD 168,000.

    Charitable contributions are deductible if granted to organisms and societies expressly provided by the tax law. Loan interest related to the acquisition of a main house is tax deductible, up to a limit of 10% of the taxable global revenue.

    Certain indemnities such as dismissal indemnity, compensation for voluntary departure, and compensation for damages awarded in the event of dismissal are exempt from taxation up to a maximum limit of MAD 1 million. However, if an individual receives multiple indemnities, the combined total amount of such indemnities exempted from income tax cannot surpass the aforementioned limit of 1 million.

    Professional expenses incurred in the operation of the business are generally deductible unless specifically excluded. The cap on professional expenses deductible from gross annual taxable income has been raised from MAD 30,000 to MAD 35,000 for individuals whose gross annual taxable income does not exceed MAD 78,000. For those with a gross annual taxable income exceeding MAD 78,000, the deduction rate is set at 25%, up to a limit of MAD 35,000. Additionally, the deduction for pensions and life annuities has been increased from 60% to 70% on the gross taxable amount not exceeding MAD 168,000.

    Special Expatriate Tax Regime
    Individuals with their main homes in Morocco are taxed on the totality of their incomes. Non-resident individuals are taxed only on Moroccan-sourced income.
    There are no special regimes for expatriates (unless a double taxation treaty applies).
    Capital Tax Rate
    Capital gains from the sale of property are generally taxed at 20% as part of ordinary income, at a minimum of 3% of the selling price. The sale of a resident company's share is taxed at 10%.
    Capital gains derived from the disposal of immovable property generally are subject to a 20% tax, the same as those derived from the disposal of shares. Capital gains derived from the disposal of a residence used as principal residence for at least six years are exempt from taxation.

    Rental income is subject to individual income tax (based on the gross amount) at the following rates: 10% for annual gross revenues below MAD 120,000, and 15% for annual gross revenues equal to or exceeding MAD 120,000.

    Municipal tax is levied at a rate of 10.5% of the rental value of real estate assets situated within urban districts, and 6.5% of the rental value of real estate assets in peripheral zones of urban districts.

    Employees have to contribute to the Caisse Nationale de Sécurité Sociale (CNSS) fund, as follows: social allocation 4.48%; mandatory medical care 2.26%.

    Morocco does not levy any net wealth tax, net worth tax, inheritance tax, or gift tax.

    Double Taxation Treaties

    Withholding Taxes
    Dividends paid to a resident company are not subject to withholding tax. A 12.5% withholding tax rate applies to dividends paid to a resident individual, while the rate for a nonresident company or individual is 10%.
    Interest paid to a resident company is subject to a 20% withholding tax. A 30% withholding tax applies to interest paid to a resident individual. Interest paid on a loan from a nonresident is subject to a 10% withholding tax, unless reduced by an applicable tax treaty. Interest on loans granted by a nonresident for 10 years or more is exempt from withholding tax.
    Royalties paid to a resident are exempt from withholding tax, while royalties paid to a nonresident are subject to a 10% withholding tax.
    The rates may vary according to specific tax treaties.

     

    © eexpand, All Rights Reserved.
    Latest Update: February 2025

    In this page: Consumer Profile | Marketing opportunities

     

    Consumer Profile

    Consumer Profile
    Morocco has a young population (median age of 30.2 years in 2022, Data Reportal) and large households (4.2 people on average in 2021, Ministry of Finance). 25.6% of the population is below 15 years old, 16.4% are between 15-24, 46.2% between 25 and 59, and 11.7% are 60 or older (Ministry of Finance, 2021). However, the population growth rates stands at only 0.91% in 2022 (CIA World Factbook).
    In recent decades the urban population has increased substantially, reaching 64.6% of the total in 2022, with an annual urbanization rate estimated at 1.88% between 2020-2025 (CIA World Factbook). The territorial distribution of urbanization is particularly unequal, with one in three residents in two regions, Greater Casablanca and Rabat Salé Zemour Saer. Literacy among men aged 15 or more reached 83.3%, while that of their female counterparts is much lower, at 64.6% (CIA estimates). School is compulsory from 6 to 14 year olds and the number of out-of-school children has dropped sharply in recent years.
    Most of the population is active in the services sector (45,8%), although the agricultural sector also has an important share - at 31.3% - followed by the industrial sector (22.9% - Ministry of Finance, 2020).
    Purchasing Power
    Morocco’s GDP per capita (PPP) was estimated at USD 8,143.5 in 2021 by the World Bank. According to the latest figures released by the National Security Fund (CNSS), the average salary of Moroccans in 2020 stood at MAD 5,152. Divided by sectors (CNSS, 2018), the average wages vary: civil servants average monthly wages sat at MAD 7,549. The highest paid workers were employed in the financial and insurance sectors (MAD 14,749), followed by the IT and communications sector (MAD 10,953). The lowest paid workers were employed in the agriculture (MAD 2,216 per month in 2020) and hospitality (MAD 3,963) sectors. The median salary stood at MAD 2,723 in 2018 (CNSS, latest data available).
    It is estimated that three quarters of the total mass of consumption expenditure is made by the wealthiest half of the population, and five out of twelve regions contribute to three quarters of total consumption, i.e. Casablanca Settat, Rabat Salé Kenitra, Tangier Tetouan Al Hoceima, Fes Meknes and Marrakech Safi. The level of inequality in the distribution of wealth is indeed quite high in Morocco, with the highest Gini Index coefficient in North Africa according to a study by the OECD. This disparity is particularly significant at the gender level, the country ranking 136th out of 146 in the latest report of the World Economic Forum on gender parity. In 2020, Moroccan women earned about 15.5% less than men (CNSS, 2020).
    Consumer Behaviour
    For purchases the Moroccan consumer favours neighbourhood establishments where there is a relationship of trust built on contact with the seller. Some 55% of women are responsible for household purchases, 47% of whom seek information before buying and 54% choose brands over the price, according to an Ipsos study. In general, Moroccan consumers prefer to turn to local brands and products. According to a study by Sungeria Group and L’Economiste (2022), 60% of Moroccans prefer local products over foreign brands. But they are increasingly numerous, especially young people, in turning to foreign brands belonging to large multinationals. In addition, Moroccans are not particularly loyal to brands and this trend is continuing. Non-monetary offers such as loyalty programs providing priority services and product customisation are particularly popular, especially with millennials. Thus, only 55% of women surveyed responsible for household purchases say they are loyal to brands and 53% say they are on the lookout for the best offers and promotions.
    E-commerce is still underdeveloped in Morocco, but online shopping has increased since the Covid-19 pandemic and the trend continues. During the first quarter 2022, online payment transactions increased by 34.3% compared to the same period in 2021, and the transaction values increased by 19.3% (CMI). While internet penetration has grown considerably over the past few years, now reaching approximately 84% of the total population in 2022 (Data Reportal), only 7% of internet users currently shop online. Only 4% of women responsible for household purchases say they have already done their shopping online and 20% say they look for information on the internet (they are 80% to rely on conventional media). Only a minority of Moroccan consumers use social networks, and among them, many do not want to have contact with a brand through this medium. However, the participation rate of Moroccan communities on brand fan pages is increasing. Thus, consumers who have chosen to follow one or more brands on social networks are investing more and more in their relationship with them, which tends to influence their purchasing decisions. Child-related spending is a top priority for 90% of parents, compared to 76% for travel, 75% for adult clothing and 59% leisure time, according to the Wafasalaf Observatory. Child participation in purchase decisions for food products is 71% and clothes 60% with 50% of kids valuing different brands of clothing.
    In recent years we have seen a change in the eating habits of Moroccan consumers who are increasingly turning to healthy and organic products. This turning point concerns mainly young people and pregnant women. The country's major cities have seen many specialty stores flourish and some retailers have even expanded their networks from a dozen to some 700 outlets in 2-3 years.
    Consumer Recourse to Credit

    The use of household credit has been steadily increasing in recent years. According to the latest report by Bank Al Maghrib (Morocco’s central bank), household debt increased by 5.1% y-o-y in 2019, reaching MAD 358.6 billion. Of the total debt, around 63% is composed of home loans (+3.8% y-o-y), while 37% (+1% y-o-y) is destined to consumer credit.
    Concerning home loans, the average credit in 2019 stood at around MAD 391,000, with 58% of the loans having a repayment term of 20 years or more. The beneficiaries of this type of credit were over 40 years in more than 60% of cases.
    When it comes to consumer credit, more than over 75% of loans have a duration of more than 5 years. Bank Al Maghrib estimates the average amount at MAD 54,000 in 2019.  Over one-third (36%) of consumers recurring to credit had a monthly income below MAD 4,000, whereas 41% had monthly revenues above MAD 6,000. Out of all the people that recurred to consumer credit, 49% were employees, 34% civil servants, 7% retirees, 5% artisans and tradesmen and 5% freelancers.
    In 2019, the risk credit for home loans reached 6.8%, from 6.5% one year before; and the consumer credit risk also increased from 10.3% to 10.7%.

    Growing Sectors
    Infrastructure, agriculture, agribusiness, construction, as well as sports and tourism represent promising sectors according to the French Chamber of Commerce and Industry of Morocco. Added to this is the still-young ICT sector, which represents one of the strategic axes of development put forward by the National Pact for Industrial Emergence.
    Consumers Associations
    Consumer Portal of Morroco
     

    Population in Figures

    Total Population:
    37,712,505
    Urban Population:
    65.1%
    Rural Population:
    34.9%
    Density of Population:
    84 Inhab./km²
    Men (in %)
    49.2%
    Women (in %)
    49.6%
    Natural increase:
    1.02%
    Medium Age:
    25.0
    Ethnic Origins:
    According to the High Commission for Planning of the Kingdom of Morocco, 99.75% of the Moroccan population are Moroccan nationals, which means that only 0.25% are foreign nationals (mainly nationals of France, Senegal, Algeria, Syria, Spain, Ivory Coast, Libya, and Italy). A large majority of the population has Amazigh (Berber) and/or Arab origins, but other ethnicities are also present in Morocco.
     

    Population of main cities

    CityPopulation
    Casablanca3,563,000
    Fez1,187,000
    Tangier1,087,000
    Salé996,000
    Marrakech971,000
    Oujda572,000
    Meknes571,000
    Rabat533,000
    Agadir498,000
    Kenitra495,000

    Source: Citypopulation.de, Latest available data.

     

    Age of the Population

    Life Expectancy in Years
    Men:
    72.9
    Women:
    77.2

    Source: World Bank, Latest data available.

     
    Distribution of the Population By Age Bracket in %
    Under 5:
    8.9%
    6 to 14:
    18.0%
    16 to 24:
    15.9%
    25 to 69:
    53.0%
    Over 70:
    4.2%
    Over 80:
    1.0%

    Source: United Nations, Department of Economic and Social Affairs, Population Division, Latest data available.

     

    Consumption Expenditure

    Purchasing Power Parity202320242025 (e)2026 (e)2027 (e)
    Purchasing Power Parity (Local Currency Unit per USD)3.883.933.953.973.99

    Source: IMF – World Economic Outlook Database, Latest data available.

    Definition: Purchasing Power Parity is the Number of Units of a Country's Currency Required to Buy the Same Amounts of Goods and Services in the Domestic Market as USD Would Buy in the United States.

    Note: (e) Estimated Data

     
    Household Final Consumption Expenditure202120222023
    Household Final Consumption Expenditure
    (Million USD, Constant Price 2000)
    72,75772,76875,599
    Household Final Consumption Expenditure
    (Annual Growth, %)
    7.00.03.9
    Household Final Consumption Expenditure per Capita
    (USD, Constant Price 2000)
    1,9391,9201,974

    Source: World Bank, Latest data available.

     
     
    Information Technology and Communication Equipment, per 100 Inhabitants%
    Telephone Subscribers113.3
    Main Telephone Lines10.1
    Cellular mobile subscribers113.3
    Internet Users55.0
    PCs2.5

    Source: International Telecommunication Union, Latest data available.

    Marketing opportunities

     

    Media in Which to Advertise

    Television
    The state ended its monopoly of TV broadcasting only in 2002 and many private channels have been operational since that date. Nonetheless, state-run Al Aoula and partly state-owned 2M continue to capture nearly half of audience (Ciaumed).
    Television advertising continues to takes the lion's share, however its importance ahead of outdoor and digital advertising has been declining steadily. Once representing about half of the advertising market, TV advertising expenditure now accounts for 40% and recorded a deep decline in 2017 (-6.2%, USD 224 million). TV advertising could recover slightly in 2018 with Morocco competing in 2018 FIFA World Cup.


    Main Televisions
    National Radio broadcasting and Television Company of Morocco
    2M
    Medi 1 TV
    Press
    While the country boasts a wide variety of daily, weekly and monthly newspapers, the Press Code imposes significant restrictions on any coverage of affairs related to religion, the king and the territorial integrity of Morocco, and provides for prison terms. Newspaper readership has been on constant decline since 2013 as the top three dailies (Al Massae, Assabah and Alakhbar) have lost as much as 30% of their readership in four years (OJD Morocco - Organisme de Justification de la Diffusion). This decline is also reflected in the share of print advertising in total advertising expenditure. Press advertising accounts for 14% of total advertising expenditure and fell by 4% in 2017 (USD 80.6 million) despite the Moroccan advertising market growing steadily overall (Moroccan Group of Advertisers).

    Main Newspapers
    L' économiste
    Aujourd'hui
    Al Massae
    As Sabah
    Al Akhbar
    Mail
    Direct mail advertising needs to be carried out taking into consideration various contrasts of the Moroccan market (urban wealth and middle class and poorer rural communities where the adult literacy rate is significantly lower). More and more agencies offer direct mail advertising services. Moroccan Mail (Poste Maroc) provides three different mail advertising services for companies.
    In Transportation Venues
    Out-of-home (OOH) advertising is one of the most rapidly growing types of advertising in Morocco along with digital. Its market share is as high as 28% (this rate is thought to be even higher in reality as the Moroccan Group of Advertisers does not count tram unit and gas station advertising as outdoor advertising) and is among the most vibrant in its region. Outdoor advertising expenditure reached USD 179.6 million in 2017, recording the highest year-on-year increase (+19.3%). This form of advertising is expected to maintain its steady growth in 2018 with Morocco competing in 2018 FIFA World Cup.

    Market Leaders:
    FC COM
    NMN
    Radio
    The state ended its monopoly of radio broadcasting only in 2002 and radio listenership figures have been on the rise since that date. Quran Radio (Radio Coran, state-owned) is the most popular station in the country (13.72% of listenership in the 4th quarter of 2017- Radiométrie Maroc), followed by the privately-owned Med Radio (12.30%). Radio penetration is among the highest in the region (54.5% of Moroccans listen to a radio station on a daily basis) and time spent listening to the radio stood at 2 hours 52 minutes (per day). Radio advertising accounted for 16% of total advertising expenditure (ahead of print) with USD 104.31 million in 2017 (8.6% year-on-year increase) (Moroccan Group of Advertisers).

    Main Radios
    Radio-Television Marocaine (RTM) (state-run)
    Medi 1
    Med Radio
    Web
    This market has exploded these last few years, more generally the online advertising market, owing to the rise of Internet in Morocco. Internet penetration rate rose by 30.1% in 2017 and reached 63.67%, third highest rate in Africa (National Telecommunications Regulatory Agency- 2018). The number of mobile Internet users grew by 31.69% in 2017 and stood at 20.83 million. Digital advertising expenditure, while considerably smaller than traditional forms of advertising, continues to grow considerably. It rose by 60% and reached USD 54.1 million in 2017 (Moroccan Group of Advertisers).

    Market Leaders:
    WikiDigital
    Webeuz
    Main Advertising Agencies
    Engagia
    Taktil Communication
    Alter Way Group
     

    Main Principles of Advertising Regulations

    Beverages/Alcohol
    Article 64 of the Press Code strictly forbids all forms of alcohol advertising (including sponsorship).
    Cigarettes
    Article 64 of the Press Code strictly forbids all forms of tobacco advertising in the media. Law No. 15-91 further forbids sponsorship and point-of-sale advertising of tobacco products.
    Pharmaceuticals/Drugs
    Law No. 17-04 regulates pharmaceutical advertising in Morocco. As such, only medicinal products that are issued with a marketing license can be advertised and their advertisement is subject to a prior approval by the Ministry of Health. Ministry's approval is only valid for a year and can be renewed as long as the product holds a valid marketing license. Advertising of prescription drugs is not allowed.
    Other Rules
    Law No. 03-77 on Audiovisual Communication sets forth guidelines for advertising companies and as such advertisements cannot be inconsistent with religious values, public order, public morals and national defence purposes.
    Use of Foreign Languages in Advertisement
    No specific regulation on the use of language in advertising. Advertising in French is common owing to the country's past relationship with the language while TV spots in Moroccan Arabic (Darija) are increasingly popular (especially during prime time). Advertising in Berber languages (Amazigh) is less common despite its official language status.
    Organizations Regulating Advertising
    High Authority of Audiovisual Communication

     

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    Latest Update: February 2025

    In this page: Market Access Procedures | Distributing a Product

     

    Market Access Procedures

     
     

    Customs Procedures

    Import Procedures
    For free imports, the importer must sign a commitment for imports on form "Commitment for Import, Import license, Preliminary Import Declaration" (in French).
    The Commitment to Import must be drawn up in 5 specimens and accompanied by a Pro-forma invoice in 5 copies specifying:
    • the unit price expressed in ex-works value, FOB, FAS;
    • quantity expressed in units of appropriate measures;
    • trade description of the goods.

    The Commitment to Import must be filed with an authorised bank chosen by the importer for domiciliation. After domiciliation, the bank gives the importer their own copy along with two extra copies, in a sealed envelop for the customs office. The Commitment to Import is valid for 6 months as from the date of its domiciliation and facilitates customs clearance and the financial settlement of the goods.

    An application for exemption from customs duties is necessary for free imports allowed as duty-free within the framework of the tariff and commercial Agreements and Accords concluded between Morocco and certain countries, products belonging to tariff quotas set forth by the Association and Free trade Agreements concluded between Morocco and the European Community and Morocco and the States of the European Free Trade Association (EFTA), and products belonging to tariff quotas envisaged by the Multilateral Agreements.

    Application for exemption from customs duties is to be made in 4 copies on a form called "Customs Exemption Application" and accompanied by a pro forma invoice in 3 copies, specifying:

    • the unit price expressed in ex-works value, FOB, FAS;
    • quantity expressed in units of appropriate measures;
    • trade description of the goods.

    Application for exemption from customs duties is lodged with the Ministry of Foreign Trade; it is delivered by this department after consultation with the ministry concerned. The decision to grant or refuse exemption from customs duties is notified to the concerned party by the Ministry of Foreign Trade. Exemption from customs duties is valid for a maximum of 6 months as from the date of the stamp of the Ministry for Foreign Trade.

    Import of goods is further subject to the invoice, the import title and, if necessary other documents required according to the nature of the products, on presentation at the customs office within 60 days as from the deposit of the summary declaration, a detailed declaration on a form called "Single Declaration of Goods" (DUM).

    In the case of imports, you can make an advance payment up to 40% of the transaction. The advance payment is authorized for certain products to the limit of the value of DH 200,000 (see Circular 1718 of 1st August, 2007). For more information on the framework of the exchange transactions regulation, please consult the website of the Moroccan Foreign Exchange Office(in French only).

    For more information on customs clearance procedure, please visit the website of Moroccan Customs.

    Specific Import Procedures
    For goods subject to import license, the importer must submit the license application form in 6 copies, against receipt, with the Ministry of Industry, Investment, Trade and Digital Economy. The license is issued delivered by the ministry, after consultation with other concerned ministries. The import license is valid for 6 months to the maximum.
    Certain goods are also subject to a preliminary import declaration: those that are likely to cause a serious damage to local production. These include cases of massive imports, imports of products subsidised in the exporting country or products imported at dumped prices. The importer must submit 6 copies of the preliminary import declaration application with the Ministry of Industry, Investment, Trade and Digital Economy. The Ministry of Foreign Trade assesses the application within 10 days. The preliminary import declaration is valid for a period of 9 months and renewable once.
    Importing Samples
    Samples can enter without custom duties, subject to a deposit, if they are re-exported. The limit for temporary entry is six months, renewable for up to two years.
    Morocco is a signatory of the ATA carnet agreement.
     
     
     

    Customs Duties and Taxes on Imports

    Customs threshold (from which tariffs are required)
    No customs threshold applies.
    Average Customs Duty (Excluding Agricultural Products)
    According to data by the World Bank, the simple average tariff across all products is 4.34%.
    Products Having a Higher Customs Tariff
    According to data by the World Bank, the maximum rate of tariff on any product is 200%. However, import duties generally vary from 2.5% to 40%.
    Preferential Rates
    Morocco has signed several bilateral and multilateral trade agreements, including those with the EU, the USA, the EFTA, the Arab Free Trade Zone, Turkey, etc.
    Customs Classification
    Morocco applies the Harmonised Customs System
    Method of Calculation of Duties
    Ad valorem on the CIF value of the goods.
    Method of Payment of Customs Duties
    Import commitments must be domiciled with a bank.
    Recently, the Moroccan customs have set up a system of online secure payment.
    Import Taxes (Excluding Consumer Taxes)
    A para-fiscal tax of 25% on imports applies to finance activities, such as technical inspections for export goods, economic and export promotion, industrial development, and small-scale production.
    Under Moroccan tax law, the importation operations are subject to VAT at the rate of 20%, plus a special tax on importation called Taxe Parafiscale à l’Importation (TPI), with a rate of 0.25%.Excise taxes apply to specific products, such as tobacco, alcohol, and lubricants.
     
     

    Labeling and Packaging Rules

    Packaging
    The Moroccan Institute of Packaging and Conditioning (IMEC) is competent as regards standards of packaging and conditioning. The Ministries of Agriculture and Health control farm products and products meant for human consumption.
    Languages Permitted on Packaging and Labeling
    French and/or Arabic
    Unit of Measurement
    Metric system
    Mark of Origin "Made In"
    Obligatory
    Labeling Requirements
    Name of the product, name and address of the manufacturer, country of origin, weight
    Specific Regulations
    For foodstuffs, date of manufacture and expiry date of consumption.
    For drugs, additionally composition should be mentioned.

    Distributing a Product

     

    Distribution Network

    Types of Outlet

    Family run small shops
    Mainly food products
    Local supermarkets

    Acima, Label'Vie
    Hypermarkets
    Diversified
    Aswak Assalam, Marjane
    Specific retail stores
    Furniture, household electrical appliances, do-it-yourself, clothes
    Mr. Bricolage
    Kitea
    Tangerois
    Zara
     

    Evolution of the Retail Sector

    Growth and Regulation
    The food retail sector has been growing in recent years, and in 2021 it represented 14% of the country’s GDP (USDA, latest data available). Although traditional channels still account for 80% of grocery retailing, large-scale distribution is expected to account for about 30% of national consumption by 2025 (Ministry of Industry estimates). Several factors are influencing the changing retail sector in Morocco: a high rate of population growth and rapid urbanisation, combined with the rise of disposable income.

    The retail distribution of food in Morocco varies across income levels. Superstores generally cater to more affluent consumers. Traditional neighbourhood stores cater to the lower income population who tend to buy fewer items on a frequent basis. Weekly rural farmers' markets cater to rural populations. Higher income earners tend to buy more processed and packaged foods on a frequent basis (especially in high-income areas like Casablanca, Rabat, Tangiers, and Marrakech). Large supermarkets are currently in all major Moroccan cities (including Agadir, Tangiers, Fes, Meknes, Tetouan, and Mohamedia) and are increasingly being opened in even middle size cities (such as Beni Mellal, Khouribga and Oujda) as well as in lower-income areas of major cities, thus providing alternatives to traditional buying habits. Moroccans are gradually shifting towards modern retail channels and embracing technology, with independent small grocers growing at a slow rate compared to their previous performance.
    Marjane Holding and Label’Vie (Carrefour, Carrefour Market, and Atacadao) are Morocco’s leading modern food retailers with other notables including Ynna (Aswak Salam) and BIM. About half of supermarkets’ sales take place in Casablanca and Rabat.

    Internet retailing packaged food sales are expected to continue increasing, as consumers are always looking for more convenience. The demand for convenience, health and wellness, will be among the main consumer trends that are likely to impact retailing in the years to come in groceries.

    Market share
    According to the latest figures from USDA, Marjane remained the leading supermarket in Morocco in value terms in 2021. In general, the main brands are:

    - Marjane Holding (including Acima): with 38 hypermarkets and 52 supermarkets and an estimated market share of 57% in 2021
    - Label’Vie group: owns the brands Atacadao (12 hypermarkets) and Carrefour (12 hypermarkets and 70 supermarkets), with a combined turnover of around USD 538 million
    - BIM, a discount store with a wide presence in the country, had a turnover of around USD 50-100 million
    - Aswak Assalam: with 14 outlets and a turnover of around USD 150-200 million

    Furthermore, the French retailer group Système U entered the Moroccan landscape in 2019 and currently holds 2 supermarkets.
    Concerning traditional grocery stores, government figures estimate their number at around 45,000. They are generally managed by one person and have a limited size.
    Retail Sector Organisations
    Ministry of Commerce and Industry
    Trade and Services Federation
     

    E-commerce

    Internet access
    Morocco, with its 36.2 million inhabitants, is a mid-sized country by African standards and has the sixth highest internet penetration rate across the continent. Internet penetration rate rose to 62.4% (63.67% according to Moroccan National Telecommunications Regulatory Agency) at the end of 2017 with 22.6 million Internet users (Internet World Stats). As such, despite accounting for 2.8% of Africa's total population, Morocco has nearly 5% of all Internet users in Africa. Over 90% of Internet users access via mobile (20.83 million) and their number rose by 31.69% in 2017. Morocco had 1.32 million fixed Internet users (ADSL) at the end of 2017, as opposed to 1.23 million in 2016. Fibre Optic Internet has only 36,347 subscribers (10,657 in 2016). 6.8 million users had 4G Wireless Internet access at the end of 2017 (2.8 million at the end of 2016, +143% y-o-y). The number of smartphones rose to 18.06 million at the end of 2016 (3.36 million higher than 2015) (National Telecommunications Regulatory Agency). As far as search engines are concerned, Google dominates the industry with a 96.31% market share, followed by Yahoo at 2.7%.
    E-commerce market
    The Moroccan e-commerce market is booming and is among the most vibrant in Africa. Morocco is ranked 6th among African states (after Mauritius, South Africa, Tunisia, Nigeria and Kenya) and 85th worldwide on UNCTAD's B2C E-commerce Index list. Retail websites affiliated with the Moroccan Electronic Interbanking Centre registered US$ 211 million income in the first nine months of 2017, an increase of 51.4% from the previous year. The Pan-African Jumia, which is the top online retailer in many African countries, is also in a leading position in Morocco, with more than five million visitors per month and 230,000 daily visits on average. Morocco-based Hmizate is also a key player in the market and has launched many special sales events (Black Friday, Mobile Week, Ramadan special) to compete against international retailers. As far as specialist websites are concerned, Inwi leads the electronics sector whereas Citymall and Lavieclaire dominate beauty and food markets respectively. Richbond and Azurahome generate nearly two-thirds of sales in housing and decoration. Decathlon and Vetement lead online fashion sales (more than 40% of specialised sales). Cross-border trade is less popular than in European countries owing to a general lack of secure online payment methods. Nonetheless, AliExpress has launched a local version of its website, and Amazon France along with several other intermediary companies deliver Amazon orders to Morocco. The lack of online payment systems has always been an obstacle for the development of Moroccan e-commerce. However, online payments and credit cards recorded strong growth in 2017 and 2018. According to the Moroccan Electronic Interbanking Centre, internet payment activity was characterised by strong growth during the first half of 2018, with the number of online payments increasing 32%. Additionally, internet payment systems such as PayPal are beginning to enter the market and are also gaining popularity in the country. Finally, the Moroccan Government is working on the implementation of policies and strategies that aim to accelerate the digital transformation of the country. The main goals of the '2020 Morocco Digital Plan' are to make Morocco a regional digital hub through the strengthening of digital export offers and the bridging of the digital divide and the transformation of the most important sectors of the national economy.
    Social media
    Moroccan Internet users are increasingly active on social media and spend on average 2 hours and 24 minutes per day on these platforms, and 2 hours and 53 minutes online in general, according to Hootsuite. The number of social media users is estimated at 16 million - 44% of total population - which represents a 12% y-o-y increase from 2017. Nearly all of them - 15 million users - also access their accounts via mobile, denoting a 15% y-o-y increase during the same period. According to the National Telecommunications Regulatory Agency, 77% of social media users check their accounts on a daily basis, a rate that increases to 80% in cities, and decreases to 68% in rural areas. Facebook is by far the most popular social media network with nearly 16 million accounts, out of which 13.2 million belong to users under 34 years old (8.2 million males under 34 and 5 million females). Additionally, of the total number of accounts, 36% belong to female users and 64% to males. WhatsApp users are slightly more active than those on Facebook. Instagram has 3.5 million users in Morocco, accounting for nearly 10% of the total population, and is more popular among men, with 43% of accounts belonging to female users and 57% to males. Twitter and LinkedIn are among the least popular networks with only 8% and 3% of Internet users being active on these platforms respectively. As of August 2018, the leading social media platforms by market share in the country were YouTube (50.19%), Facebook (43.4%), Twitter (2.74%), Pinterest (2.74%), Instagram (0.36%) and Google+ (0.18%).
     

    Direct Selling

    Evolution of the Sector
    The World Federation of Direct Selling Associations (WFDSA) 2017 report shows retail direct selling in Morocco grew 3%, was valued at USD 119 million, and involved 292,597 independent representatives.

    Euromonitor International expects the Moroccan direct selling industry to continue growing due to the entry of small direct sellers, increased Internet use, and brand representatives in every city or town as well as young consumers interested in beauty products and trends. Oriflame remained the largest direct selling company in 2017. Avon Beauty Products and Forever Living have adopted a different sales strategy, option to collaborate with beauty bloggers and Youtube influencers when introducing new products. Independent online retailers such as American Shop by Hanan, Accesories shop, and UniqueShop have growing influence on social media and offer international cosmetics not available in Moroccan direct selling channels
     
     

    Commercial Intermediaries

    Trading Companies
     
    • Type of Organization
    Generally import-export companies specialized in a product range.
    Occasionally, they have distribution activities.
    • Main Actors
    Macro Market
    Casma
    Wholesalers
     
    • Type of Organization
    The sector is very spread out.
    Wholesalers are generally small companies specialized in a type of product. They are generally local food-processing or craft industry (co-operatives) products.
    Wholesalers are found in the industrial sector, and are generally related to the producing conglomerate (ONA, etc).
    For many kind of goods distribution’s network, it is relatively easy to identify the major players.
    • Main Actors
    Metro Cash & Carry
    Useful Resources
    Morocco directory
     

    Using a Commercial Agent

    The Advantages
    Having a sales representative facilitates penetrating the market rapidly (he is already well established) and less expensive (no fixed charges).
    Where to Be Vigilant
    Loss of autonomy in commercial management and marketing.
    The company is completely dependent on the motivation and competence on the agent.
    Elements of Motivation
    Exclusive rights, a fixed term contract, a minimal sale objective.
    Besides, follow-up and in particular field visits are very important.
    The Average Amount of Commission
    From 5 to 10% of sales or 50% of the gross margin. Variable according to the sectors.
    Breach of Contract
    A written contract is highly recommended.
    The duration of the collaboration, the amount of remuneration must be fixed and a non-competition clause must be specified at least during the collaboration.
    Finding a Commercial Agent
    Agent & Co
    Laniac, in French
     

    Setting Up a Commercial Unit

    The Advantages
    Facilitates having an observation and research base, entering into commercial contacts and advertising its company.
    Where to Be Vigilant
    Relatively expensive. If one does not know the market, it would be better to be introduced.
    Different Possible Forms of Settlement
     
    • A Representative Office
    A representative office may be necessary to obtain market or any other data and provide promotional support. However, a contact office not being able to involve in commercial transactions or income generation, cannot directly manage orders and print invoices.
    • A Branch Office
    A branch or a subsidiary company can take and run orders and run a marketing or advertizing program, recruit sales forces and carry out promotional activities.
    The branch does not have legal entity, the procedures of creation are thus simple and short. On the other hand, the parent company is responsible for all debts and obligations of the branch.
    • A Company
    It offers a commercial credibility to your prospectives and  suppliers, a better guarantee of protection of the registered brand, of obtaining credit and market penetration.
     

    Franchising

    Evolution of the Sector

    The franchise sector is in full rise in Morocco and occupies an increasingly important place within the commercial landscape, in line with the evolution of consumers’ behaviour in Morocco, aspiring to quality products and a modern and pleasant purchasing environment. Such trends have played a structuring role in the development of commercial real estate and has accompanied the emergence of a significant supply of shopping centres in several Moroccan cities (including the Morocco Mall in Casablanca, which is North Africa’s largest). Data from the Moroccan Association of Franchises shows that there are currently 500 franchising firms active in the country, with more than 2,000 points of sale and more than 600,000 people employed. US firms play an important role, with over four hundred American franchises operating in the fast food, clothing, office supply, furniture, cosmetics, office cleaning, and auto repair sectors. French firms are also important for the sector (around 40% of total franchises according to Business France). The distribution of sales points shows a strong concentration in the metropolitan area of Rabat-Casablanca due to its high population density and purchasing power.
    The 2019 International Franchise Attractiveness Index ranked Morocco 39 with a significant score of 54. With a list of 131 states, the index listed Morocco as the first attractive business hub in Africa and the 2nd in MENA after the UAE.
    According to a recent survey carried out by the Moroccan Association of Franchises, the sector has been strongly impacted by the Covid-19 health crisis. The drop in activity is estimated at nearly 90% of turnover.

    Some Big Franchises
    Pigier, educational programs
    For Further Information
    Ministry of Industry, Commerce and New Technologies (in French), Department of Commerce and distribution
     

    Finding Assistance

    Export Trading Companies
    Moroccan Association of Exporters
    Directory of Moroccan importers
    Cassma
    Recommended Resource
     
     
     
     

     

    © eexpand, All Rights Reserved.
    Latest Update: February 2025

    In this page: Customs Procedures | Industrial and Manufacturing Profile |Identifying a Supplier | Controlling the Quality of the Products | Organizing Goods Transport To and From Morocco

     

    Customs Procedures

    Export Clearance
    In order to obtain an export title, the following documents must be presented to the customs office:

    - export declaration (DUM);
    - committment exchange;
    - invoice;
    - certificate of origin;
    - packing list;
    - certificates of inspection.

    For further information, consult the dedicated section on the portal of the Moroccan Customs.

    Necessary Declaration
    The export certificate must be accompanied by the final invoice, the commercial contract and other commercial documents (certificate of origin, details, etc.), shipping (transport contract) and insurance documents (where applicable).
    Restrictions
    Certain goods cannot be exported, including: weapons and ammunition, objects of art and antiquity, furniture which are of historical, archaeological or anthropological interest to Morocco or which are of interest to the humanities in general, illicit drugs, etc.
    For the full list of the products for which an export license is required, click here.
    Export Taxes
    None

    Industrial and Manufacturing Profile

    The industrial sector constitutes 26% of Morocco's GDP in 2019 (World Bank).

    Type of Manufacturers

    Original Equipment Manufacturers
    Low compared to subcontracting due to weakness of the domestic market.
    Original Design Manufacturers
    Low compared to subcontracting due to weakness of the domestic market.
    Subcontractors
    Subcontractors are numerous in Morocco: 1850 companies already in 2002.
    Historically, they are more concentrated in the textile-clothing sector. But today, Moroccan companies are moving into production of electronics components or spare parts for cars and aeronautics.
    Useful Resources
    Ministry of Commerce and Industry

    Identifying a Supplier

    Moroccan multisector Business directories

    2FindLocal Morocco - Moroccan business directory

    Afrikta - Morocco business directory

    Arabo Morocco - Business directory for Morocco

    Biz Pages Morocco - Business directory for Morocco

    BizExposed Morocco - Business directory for Morocco

    Bloombiz Morocco - Business directory for Morocco

    City By App Morocco - Business directory for Morocco

    Cybo Morocco - Business directory for Morocco

    eArabic Market - Morocco business directory

    eArabic Market Morocco - Business directory for Morocco

     

    Moroccan Marketplaces

    Sample of marketplaces incorporated in Morocco (A to Z)

     

    Upcoming Trade shows in Morocco

    May 3rd, 2025
    May 13th, 2025
    May 13th, 2025
    May 17th, 2025
    May 27th, 2025
    May 28th, 2025
    May 28th, 2025
    June 1st, 2025

    Finding Assistance

    Recommended Resource

    Controlling the Quality of the Products

    Quality Control Organizations
    Moroccan Industrial Standardisation Department

    Organizing Goods Transport To and From Morocco

    Main Useful Means of Transport
    Over the last two decades Morocco spent an average of about MAD 40 billion on transport and logistics, upgrading consistently its network.
    Roadways dominate inland transport in Morocco, providing 90% of the mobility of the people and 85% of flows of goods except phosphate. As of January 2020 Morocco’s road network consists of more than 57,330 km of road, of which around 43,500 is paved.
    Morocco’s railway network includes 1300 km of track, with 120 stations serving passengers as well as freight.
    Bestowed with a 3,500 km long coastline distributed on the Atlantic ocean and the Mediterranean sea, 95% of Morocco’s external trade is carried on through maritime transport. According to the latest figures from the Ministry of Transport, during the first eleven months of 2018, 122.8 million tonnes of goods transited through Moroccan ports. The Moroccan freight transport fleet is made up of 8 vessels active belonging to 7 shipping companies.
     
     

    By Sea

    Ports
    Website of Moroccan ports
    Transport Professionals
    OCP Group
    Comarit
    CMA-CGM

    By Rail

    Transport Professionals
    National Office of Railways

     

    © eexpand, All Rights Reserved.
    Latest Update: February 2025

    In this page: Legal Forms of Companies | The Active Population in Figures | Working Conditions | The Cost of Labour | Management of Human Resources

     

    Legal Forms of Companies

    Société à Responsabilité Limitée S.A.R.L. (private limited company)
    Number of partners: 1 minimum and 50 maximum
    Capital (max/min): MAD 10,000
    Shareholders and liability: Liability is limited to the amount of contributions.
    Société anonyme, S.A. (public limited company)
    Number of partners: 5 minimum with no maximum
    Capital (max/min): MAD 3,000,000 to open a listed public limited companies and MAD 300,000 for a Public Liability company.
    Shareholders and liability: Liability is limited to the amount of contributions.
    Société en nom collectif, SNC (Partnership)
    Number of partners: 2 partners at the minimum
    Capital (max/min): No minimum capital required.
    Shareholders and liability: Liability is unlimited.
    Société en Commandite Simple, SCS (Limited Partnership)
    Number of partners: 2 partners at the minimum
    Capital (max/min): No minimum capital required.
    Shareholders and liability: Liability of the active partners is unlimited and limited to the amount of contributions for the silent partners.
    Société en Commandite par Actions, SCA (Partnership limited by shares)
    Number of partners: 3 sleeping partners and one active partner.
    Capital (max/min): no minimum capital.
    Shareholders and liability: Liability of the active partners is unlimited and limited to the amount of contributions for the silent partners.
     

    Business Setup Procedures

    Setting Up a CompanyMorocco
    Procedures (number)4.00
    Time (days)9.00

    Source: The World Bank - Doing Business, Latest data available.

     
    The Competent Organisation
    The Regional Investment Center of Casablanca.
    For Further Information
    Doing Business website, Procedures to start a business in Morocco.
    Export.gov, A commercial guide to assist companies wishing to export to Morocco.
     

    Financial Information Directories

    Dun & Bradstreet - Worldwide directory with financial information on businesses

    Kerix.net - Business directory in Morocco

    Kompass - Moroccan business directory

     

    Recovery Procedures

    Principle
    The court appoints a receiver and controllers. The receiver contributes to managing the business. He draws up an economic, accounting and company balance sheet and offers a recovery package by considering possible offers. He meets the creditors to make offers to them.
    The court then decides either on a plan of continuation, or a plan of transfer, or a compulsory liquidation.
    Minimum Debt-to-Capital Ratio Triggering Liquidation
    None
    Bankruptcy Laws
    Book V of the the Commercial law of 1996, inspired from the French legislation.
    Reorganization and Rehabilitation Laws
    Book V of the Commercial law of 1996, inspired from the French legislation.

    The Active Population in Figures

    201820192020
    Labour Force11,914,87112,084,53011,523,035

    Source: International Labour Organization - ILOSTAT, Latest data available.

     
    201720182019
    Total activity rate48.57%48.65%48.73%
    Men activity rate74.84%74.86%74.90%
    Women activity rate23.14%23.26%23.37%

    Source: International Labour Organization - ILOSTAT, Latest data available.

     
    For Further Statistics
    High Commissioner for Planning
    L'Economiste
    For Further Information About the Labour Market
    World Bank

    Working Conditions

    Opening Hours
     
    • Legal Weekly Duration
    44 hours per week for non-agricultural sector.
    48 hours per week for agricultural sector.
    • Maximum Duration
    Not more than 10h per day except for waiver
    • Night Hours
    From 21h to 6h
    Working Rest Day
    Sundays generally
    Paid Annual Vacation
    One and a half day per month of effective work, increased with seniority
    Retirement Age
    60 years generally and 55 years for miners.
    Child Labour and Minimum Age For Employment
    Forbidden for less than 15 years
    Informal Labour Market
    The informal sector is important in Morocco. According to the last survey in 2004, it represents 39% of the non-agricultural employment.

    The Cost of Labour

    Pay

    Minimum Wage
    Morocco's minimum wage is MAD 3,300 per month in the public sector, MAD 2,828.71 per month in the private sector, and MAD 76,70 MAD per day for agricultural workers, according to the Moroccan government data.
    Average Wage
    The average salary of Moroccans in 2021 stood at around MAD 1,793. In the public sector, the average salary was MAD 8,237.
    Other Forms of Pay
    • Pay For Overtime
    Increase by 25%
    • Pay For Rest Days Worked
    +25% during the day and 50% during the night
    • Pay For Night Hours
    No increase
    • Pay For Overtime at Night
    Increase by 50%
     

    Social Security Costs

    The Areas Covered
    Health insurance, unemployment, family and maternity benefits, and pension
    Contributions
    Contributions Paid By the Employer: Family allocation: 6.40%
    Social allocation: 8.98% (with a computation base capped at MAD 6,000)
    Professional tax: 1.60%
    Mandatory medical care: 4.11%.
    Contributions Paid By the Employee: Social allocation: 4.48% (with a computation base capped at MAD 6,000)
    Mandatory medical care: 2.26%

    Management of Human Resources

     

    Recruitment

    Method of Recruitment
    Majority of recruitments in Morocco are done by co-option or network. The word of the mouth is thus essential.
    Advertisements in the newspapers are always reliable, while those on the Internet are developing rapidly.
    Recruitment Agencies
    There are many recruitment firms, most of them being French-speaking.
    On the other hand, one does not fine large international firms.
    Link to a directory of recruitment firms.
    Recruitment Websites
    ReKrute
    Employment exchange
    Career option
    Bayt.com: Source for Jobs in the Middle East
     

    The Contract

    Type of Contract
    Employment regulations have been adopted in July 2003 and are in force since June 2004. Employment contract is governed by legal provisions and to a lesser extent by collective agreements and individual negotiations.
    The employment contract form is rather rigid. Three types of contracts coexist: the permanent contract, the fixed term contract and the contract to complete a given work.

    Breach of Contracts

    • Retirement
    Possible
    • Dismissals
    The new type justifies only dismissal for serious error or plurality of disciplinary actions.
    In all the other cases, dismissal will be regarded as incorrect and will require payment of compensation of prior notice of dismissal.
    • Other Possible Methods
    Employee's approval expressed by a signed and certified resignation letter.
    Agreement between the employee and the employer (meant for the factory inspector) cancelling the contract
    Expiry of the contract or completion of work aimed at in the contract for a fixed term contract (involves damages).
    Labour Laws
    Employment regulations of 2004 (in french)
    Consult Doing Business Website, to obtain a summary of the labor regulations that apply to local entreprises.
     

    Dispute Settlement

     

    Conciliation Process

    Cases of Dispute
    Incorrect dismissals, delay in the payment of salaries, non-respect of the work legislation
    • Legal Framework
    Employment regulations of 2004 (in French)
    • Procedure
    The first attempt at conciliation is done with the factory inspector.
    If this fails, the governor of the province creates a provincial commission of investigation and conciliation and later on a National Commission in case the previous commissions do not succeed.
     

    Judicial Structures

    • Legal Framework
    Individual conflicts are settled in accordance with the legislation in force.
    Employment regulations aims for conciliation of collective conflicts, in the event of failure, it takes recourse to arbitration. The verdict may further lead to an appeal before the Supreme court.
    • Competent Legal Body
    Inspection of Work
    Delegation of Work to the Prefecture
     

    Social Partners

    Employer Associations
    CGEM - General Confederation of Companies of Morocco
    Social Dialogue and Involvement of Social Partners
    Historically unions had important influence but it has reduced. Article 29 of the Constitution gives workers the right to strike, but no detailed law defines it. Although unions claim high membership rates, Morocco has about 600,000 unionized workers, less than 6% of the 11.26 million-strong workforce. Three federations stand out among the 17 existing trade unions: Moroccan Union of Work (UMT), the Democratic Confederation of Work (CDT), and General union of the Workers of Morocco (UGTM).
    Their negotiation powers are overall weak because of the rupture and a rather cloudy management, but they are rooted in the company.
    Unionisation Rate
    6% (official figures)
    Labour Unions
    Unions in Morocco
    General Union of the workers of Morocco (In arabic)
     
     

     

    © eexpand, All Rights Reserved.
    Latest Update: February 2025

    In this page: FDI in Figures | What to consider if you invest in Morocco | Protection of Foreign Investment | Procedures Relative to Foreign Investment | Office Real Estate and Land Ownership | Investment Aid | Investment Opportunities | Sectors Where Investment Opportunities Are Fewer | Finding Assistance For Further Information

     

    FDI in Figures

    According to UNCTAD's World Investment Report 2024, FDI flows to Morocco stood at USD 1 billion in 2023, compared to the 2.2 billion recorded one year earlier. At the end of the same period, the total stock of inward FDI stood at USD 69.3 billion. By sector, in terms of net flows, the real estate sector ranked first in 2023 (+MAD 5.9 billion, accounting for 53% of total net FDI flows in Morocco), followed by the transportation and storage sector (+MAD 2 billion, with an 18.3% share), and then the financial and insurance activities sector (+MAD 1.5 billion, with a 13.4% share). Together, these three sectors accounted for 84.7% of total net FDI flows in 2023. By country, France was the top investor in Morocco in 2023, with a net flow of +MAD 6.8 billion, making up 61.4% of the total net FDI. The net flow from France in 2022 was +MAD 3.8 billion, marking a 79.5% increase. The net FDI from the United Arab Emirates reached +MAD 2.3 billion in 2023, compared to +MAD 2.2 billion in 2022, followed by the United Kingdom (+MAD 1.8 billion, down from +MAD 2.6 billion), and Spain and Germany with +MAD 1.5 billion each. In terms of stock, the main investing countries are France (30.8%), the United Arab Emirates (17.9%), Spain (8.5%), Switzerland (4.9%), the United States (6.3%), the United Kingdom (3.9%), and Saudi Arabia (3.4%); whereas the sectors receiving the most FDI are industry (24.9%), real estate (19.9%), tourism (9.6%), communication (9.4%), energy and mining (6.7%), and commerce (4.9% - data Foreign Exchange Office). According to the latest figures from the Foreign Exchange Office, in 2024, FDI revenues increased by 24.7%, reaching MAD 43.195 billion compared to MAD 34.629 billion in 2023. Additionally, net FDI flows surged by 55.4%, rising to MAD 17.237 billion from MAD 11.090 billion in 2023.

    After the positive results of the Industrial Acceleration Plan 2014-2020, a vast project of economic modernisation to attract more FDI, the government launched a second phase for 2021-2025 focused mainly on the consolidation of the achievements made within the framework of the first phase of the plan (which, among other results, created 54 industrial systems in partnership with 32 professional associations and universities in various sectors) and their generalization to all regions, by integrating small and medium enterprises and by placing industry at the heart of technological transformations. Among the reasons to invest in Morocco, are the relatively low cost of labour, its strategic location between Europe and sub-Saharan Africa, good infrastructures, and the stability of the country’s currency and political framework. On the other hand, Morocco still has significant social and regional disparities, weak productivity, low competitiveness and an economy heavily reliant on the price of hydrocarbons and the agricultural sector. Both foreign and domestic private entities can establish and own businesses in Morocco, subject to sector-specific restrictions. Foreign investment in air and maritime transport companies and fisheries is capped at 49%. Foreigners cannot own agricultural land but can lease it for up to 99 years. Phosphate extraction is a state monopoly through the 95% state-owned Office Chérifien des Phosphates (OCP). The Central Bank (Bank Al-Maghrib) has discretion in authorizing domestic and foreign-owned banks, and the state can limit foreign majority stakes in large national banks, though it is unclear if this has been applied. In the oil and gas sector, the National Agency for Hydrocarbons and Mines (ONHYM) holds a mandatory 25% share in exploration and development permits. Morocco ranks 66th among 133 economies on the Global Innovation Index 2024, 101st out of 184 on the latest Index of Economic Freedom, and 99th out of 180 on the Corruption Perception Index 2024.

     
    Foreign Direct Investment202020212022
    FDI Inward Flow (million USD)1,4192,2662,141
    FDI Stock (million USD)71,97572,99463,278
    Number of Greenfield Investments*625271
    Value of Greenfield Investments (million USD)2,6593,77515,328

    Source: UNCTAD, Latest data available.

    Note: * Greenfield Investments are a form of Foreign Direct Investment where a parent company starts a new venture in a foreign country by constructing new operational facilities from the ground up.

     

    FDI STOCKS BY COUNTRY AND INDUSTRY

    Main Investing Countries2021, in %
    France30.8
    United Arab Emirates20.3
    Spain8.0
    Switzerland5.7
    United States5.0
    United Kingdom3.5
    Saudi Arabia3.0
    Main Invested Sectors2021, in %
    Industry23.6
    Real estate18.8
    Telecommunications12.1
    Tourism9.3
    Energy and mining6.3
    Banking5.6
    Commerce5.1
    Insurance2.3

    Source: Foreign Exchange Office of the Ministry of Finance, Latest data available.

     
    Form of Company Preferred By Foreign Investors
    S.A(public ltd. company), S.A.R.L (private ltd. company
    Form of Establishment Preferred By Foreign Investors
    Subsidiary
    Main Foreign Companies
    Telefonica, the Spanish telecommunications giant shows its presence through the Méditel mobile operator and call centers Atento. Dell completed its largest center of Europe-Africa-Middle East area.
    France has nearly 500 subsidiary companies in Morocco which employ on the whole more than 65,000 people. Among the principal subsidiary companies of foreign companies based in Morocco, one can quote Total, Renault, Holcim but also STMicroelectronics, Sanofi and Nestlé.
    More "success stories" can be consulted on the website of Invest in Morocco.
    Sources of Statistics
    Foreign exchange office (Office des Changes)

    What to consider if you invest in Morocco

    Strong Points

    Morocco's strengths for FDI are:

    • A legal framework and assistance measures very favourable to investors
    • Relatively low labour cost
    • A strategic location, between Europe and sub-Saharan Africa 
    • Robust infrastructure
    • A young and relatively well-trained population
    • Political stability encouraged by the popularity of the King, Mohammed VI
    Weak Points

    The main obstacles to the development of FDI in Morocco are:

    • A relatively small internal market
    • A country still highly dependent on agriculture and therefore vulnerable to natural disasters and the price of hydrocarbons
    • Administrative burdens slowing down, among other things, the start of business activities
    • Significant social disparities by region (rural vs. urban) and a high poverty rate
    • High unemployment rate and low productivity
    • Weak intellectual property rights protection
    • A lack of transparency in public procurement
    Government Measures to Motivate or Restrict FDI

    The Moroccan government actively encourages foreign investments. The "Investment Charter" of 1995 is the main legal source for FDIs. This charter mainly provides company exemptions for VAT and for corporate tax for 5 years under certain conditions.
    In the industrial sector, the Industrial Acceleration Plan 2014-2020 aimed at establishing “ecosystems” that integrate value chains and supplier relationships between large companies and SMEs; and the government announced a new Acceleration Plan for the period 2021-2025.
    Morocco has implemented reforms to reduce company registration fees, eliminate minimum capital requirements for limited liability companies and facilitate business registration. Companies in the “Industrial Acceleration Zones” enjoy a 15% corporate tax rate following an initial five years of exemption, whereas companies in the Casablanca Finance City (CFC) are tax exempt for the first five years, then are subject to tax at a 15% rate both on their local and export activities.
    The Moroccan government can sign specific agreements and contracts with investors, providing subsidies for certain expenses, custom duty and VAT exemptions when the agreed criteria are met.
    Each of the 12 regions into which the country is divided has the authority to develop its own investment promotion campaigns.

    Protection of Foreign Investment

    Bilateral Investment Conventions Signed By Morocco
    To see the list of investment treaties signed by Morocco, consult UNCTAD's International Investment Agreements Navigator.
    International Controversies Registered By UNCTAD
    Refer to UNCTAD's Investment Dispute Settlement Navigator.
    Organizations Offering Their Assistance in Case of Disagreement
    ICSID, International Center for settlement of Investment Disputes
    ICCWBO, International Court of Arbitration, International Chamber of Commerce
    Member of the Multilateral Investment Guarantee Agency
    Morocco is a signatory of the MIGA convention.
     
    Country Comparison For the Protection of InvestorsMorocco
    Index of Transaction Transparency*9.0
    Index of Manager’s Responsibility**2.0
    Index of Shareholders’ Power***7.0

    Source: The World Bank - Doing Business, Latest data available.

    Procedures Relative to Foreign Investment

    Freedom of Establishment
    Foreigners can generally invest in the country enjoying the same conditions as locals (a few exemptions apply for specific sectors).
    Acquisition of Holdings
    Foreign investments in air and maritime transport companies and maritime fisheries are capped at 49%. Foreigners cannot own agricultural land, though they can lease it for up to 99 years. In the oil and gas sector, the National Agency for Hydrocarbons and Mines (ONHYM) retains a compulsory share of 25% of any exploration license or development permit. The Moroccan government also has a discretionary right to limit all foreign majority stakes in the capital of large national banks.
    Obligation to Declare
    Investment system in Morocco is very open as investors do not have to obtain prior approval: they simply have to send the Foreign Exchange Office a report in the six months following the completion of the operation. 
    Competent Organisation For the Declaration
    Foreign exchange office
    Requests For Specific Authorisations
    The financial sector has specific regulations, as well as that of hydrocarbons and air and maritime transport.

    Office Real Estate and Land Ownership

    Possible Temporary Solutions
    Consult Instant Offices, CoWorker, Regus, etc.
    The Possibility of Buying Land and Industrial and Commercial Buildings
    Guaranteed except for the agricultural sectors, where foreigners may only rent the land for up 99 years. However, foreigners may acquire agricultural land in order to carry out an investment or other economic project that is not agricultural in nature, subject to first obtaining a certificate of non-agricultural use from the authorities.
    Risk of Expropriation
    Expropriation may only occur in the public interest and with a fair compensation. If the State and owner are able to come to agreement on the value, the expropriation is complete, otherwise the amount of compensation will be established by a judge.

    Investment Aid

    Forms of Aid
    Incentives generally take the form of tax exemptions and customs advantages, subsidies for certain expenses related to investment, etc. Tailor-made incentives can be agreed directly with the government for certain investment projects.
    Detailed information is available on the official portal Invest in Morocco.
    Privileged Domains
    In addition to the tax exemptions granted under the common law, Moroccan law provides specific financial, tax and customs advantages to investors, as part of agreements or investment contracts to be concluded with the State, provided that they meet the required criteria. This concerns:
    - the contribution of the state to certain investment expenses through the Investment Promotion Fund;
    - the contribution of the state to certain expenses for the promotion of investment in specific industrial sectors and the development of modern technologies through the Hassan II Fund for Economic and Social Development;
    - exemption from customs duties under Article 7.I of the Finance Act No. 12/98;
    - exemption from import VAT under Section 123-22 °-b of the General Tax Code.
    Privileged Geographical Zones
    The industrial sector has been at the centre of Morocco's investment development policies, through to the country's "Industrial Acceleration Plan" 2014-20 and 2021-25. Furthermore, Morocco is increasingly investing in the energy sector.
    The Agricultural Development Agency (ADA) provides incentives for investments in the agricultural sector.
    Free-trade zones
    There are industrial parks (Bouskoura, Meknès, etc.), technoparks (Casa Technopark) and free zones (which were recently transformed into “Industrial Acceleration Zones”, providing a 15% corporate tax rate following an initial five years of exemption). Furthermore, the government established the Casablanca Finance City (CFC).
    To know more about the incentives available in each zone of the country, refer to the list of the regional investment centres.
    Public aid and funding organisations
    The Investments Commission, the Hassan II Funds for Economic and Social Development and Funds of Promotion of Investments. For further information, visit the dedicated page on the website of Invest in Morocco.
    Furthermore, the Caisse Centrale de Garantie (CCG) is a public finance institution which offers co-financing, equity financing, and guarantees.
     
     

    Investment Opportunities

    The Key Sectors of the National Economy
    Textile-clothing, tourism, agriculture, aquaculture, automotive.
    High Potential Sectors
    Call centers, high-technology, green energy (the country has the world’s largest concentrated solar power facility with storage, near Ouarzazate)
    Privatization Programmes
    In recent years, Morocco has launched an ambitious program of privatisation in many sectors of the economy. The largest privatisations were carried out in the sectors of mobile telephony, finance, tobacco stores and water supply.
    Nevertheless, as of March 2021, the Moroccan Treasury held a direct share in 225 state-owned enterprises and 43 companies, including telecommunications companies, banks, and insurance companies, as well as railway and air transport companies (US Department of State).
    The government relaunched Morocco’s privatization program before the Covid-19 pandemic but the plan was delayed. The 2022 budget schedules the privatisation of Marsa Maroc, Maroc Telecom, La Mamounia, Energie Electrique de Tahaddart (EET), Biopharma and Sonacos.
    Tenders, Projects and Public Procurement
    Tenders Info, Tenders in Morocco
    Global Tenders, Tenders in Morocco
    MCA Morocco

    Sectors Where Investment Opportunities Are Fewer

    Monopolistic Sectors
    The Moroccan government holds a monopoly on phosphate extraction through the 95% state-owned Office Cherifien des Phosphates (OCP). Moreover, several sectors remain under public monopoly, managed either directly by public institutions (rail transport, some postal services, and airport services) or by municipalities (wholesale distribution of fruit and vegetables, fish, and slaughterhouses).

    Finding Assistance For Further Information

    Investment Aid Agency
    Moroccan Investments and Exports Development Agency (AMDIE)
     
     
     
     

     

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    In this page: Passport and Visa Requirements | Taxes and Restrictions On Persons When Going Through Customs | Health Precautions | Safety Conditions

     

    Passport and Visa Requirements

    Passport and Visa Service
    Formalities for the visitors (Ministry of Foreign Affairs)
    Visa HQ
    Moroccan Representations abroad
    Hotel reservation websites
     
    Check IATA Travel Website for visa requirements and health advices.
     
     
     

    Taxes and Restrictions On Persons When Going Through Customs

    How to Refund Consumption Tax
    The country is in the process of setting up a system.
    A statement must be requested from the trader and then initialed by the customs officer before presenting to a 'First Tax Free' counter.
    Other Requirements
    Magazines which are erotic in nature or which could disturb the law and order cannot be carried.

    Health Precautions

    Obligatory Vaccination and Other Recommendations
    It is recommended that everyone 16 years of age and older should get fully vaccinated for COVID-19 before travel and present, if necessary, evidence of COVID-19 vaccination at the border. The updated information on all health entry requirements as well as on routine and recommended vaccines for Morocco are provided on the dedicated pages on TravelHealthPro and CDC websites.
    A certificate of vaccination against polio is required for all travelers from poliomyelitis-affected countries. The following vaccines are strongly recommended: tetanus, diphtheria, rabies, typhoid fever, chickenpox, influenza, measles, hepatitis A and B and poliomyelitis. The risk of malaria (exclusively in the benign form of P. vivax) is limited from May to October in certain rural areas of the following provinces: Al Hoceima, Chefchaouen, Khouribga and Taounate. However, other insect-born illnesses, such as typhus, are common as well — for instance, the fresh water parasite schistosomiasis. Therefore, disease prevention is recommended. Always use insect repellent and wear long, loose-fitting clothing to prevent insect bites. To protect oneself against traveler's diarrhea (tourista), it is recommended to avoid foods which are more at risk. This includes pre-cooked dishes and cold soups, seafood, meats, undercooked fish, raw vegetables as well as unpeeled fruits. Drinking water must be boiled, filtered or consumed in sealed bottles. Decontaminating tablets (Hydroclonazone, Micropur) are partially effective. Drinking water is supplied in all the big cities and in certain villages, but it is recommended to drink mineral water. Wash fruits and vegetables carefully, consume meat that is well-cooked and avoid bathing in the wadis and dams.
    Hotel reservation websites
    CDC Traveler's Health

    Safety Conditions

    Hotel reservation websites
    Site of the US Department of State
    Lonely Planet

     

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    Latest Update: February 2025

    In this page: Accommodation | Eating Out | Getting Around | Time and Time Difference | Climate | Electrical Standards and Measurement Systems | Paying | Speaking | Emergency Numbers | Communications

     

    Accommodation

    Hotel reservation websites
    Maghreb Tourism
    TourMag

    Eating Out

    Rules For Eating Out
    A tip of few Dirhams is expected
     
    Food Specialties
    Moroccan food is prepared with exquisite spices, vegetables and fruits, fish and meats. It is influenced by Arabic, French and Andalusian Spanish cuisine.

    Specialty dishes include:
    - B'ssara: broad bean soup that is usually eaten for breakfast with toppings such as olive and cumin and a side of bread
    - Kebabs: pieces of beef or chicken marinated with spices
    - Couscous: tiny wheat flour pasta granules, similar to rice, often served with meat and vegetables
    - Lamb barbecue: whole lamb roasted on a skewer
    - Pastilla: served with pigeon, chicken or seafood, this recipe contains flavours from the Middle-East and North-Africa
    - Tajines: a clay pot dish that uses red or white meat and is made with a sauce of vegetables or dry fruits
    - Fish chermoula: a coastal dish of fish marinated in herbs and spices before being grilled over hot coals

    Popular desserts:
    - M'hancha: known as a Moroccan almond snake pastry, this dish is made from flattened and coiled pastry that is stuffed with almond paste
    - Ma'amoul: shortbread pastry stuffed with nut varieties like pistachios, walnuts and almonds and mixed with fillings like dates and figs
    Drinks
    Tea is found everywhere. A particular favourite consumed by Moroccans is Chinese green tea, which is garnished with mint and sugar. Coffee is also another staple drunk by many Moroccans.
    Fresh fruit juices are varied and popular.

    Alcohol is relatively rare, though the Meknès region produces pleasant wines.

    Dietary Restrictions
    The only dietary restriction in Morocco is the prohibition of consuming pork.
    Table Manners
    Traditionally, the right hand is used for eating.

    Getting Around

    Means of Transport Recommended in Town

    Urban transport services
    Independent Agency of Urban Transports of Casablanca (RATC)
    Independent Agency of Urban Transports of Rabat (RATR)
    Find an Itinerary
    Taxi services
    Taxi-Essaouira
     

    Transportation From Airport to City Centre:


    Airport

    Distance

    Taxi

    Bus

    Train

    Car Rental
    Rabat - Sale (RBA) 9 km / 6 miles private cars and shuttle vans -- Available
    Casablanca - Mohammed V (CMN) 25 km / 16 miles MAD 200-300 / 30-40 min MAD 20 / 45 min MAD 35 / 30 min Available
    Marrakech - Menara (RAK) 6 km / 4 miles MAD 60 / 10-15 min MAD 3 - Available
     

    Means of Transport Recommended in the Rest of the Country

    Train reservation services
    Railway National Office
     

    Major airlines

    NameTypeDomestic FlightsInternational Flights
    Royal Air MarocMajorYesYes
    Jet 4 YouLow-costNoYes
    RyanairLow-costNoYes

    You Can Consult The EU Air Safety List. Look Also at the rating of the United States Federal Aviation Administration (FAA).

     
     
     

    Travelling By Yourself

    Car rental agencies
    Europcar
    Auto Escape
    Moroccocar
    Real-time traffic conditions

    Time and Time Difference

    Summer Time
    +1h between May 31 and September 28.
     

    Climate

     
    Type of Climate
    Morocco is bordered by the Mediterranean Sea to the North and the Atlantic Ocean to the West. Inland, the Atlas mountain range runs through the centre of the country, between which lie vast plateaus of grasslands. To the South, the Sahara borders the country. As such, Morocco has both Mediterranean and desert climate, with mild temperatures along the coast and a drier, hotter interior. The further away from the coast, the more extreme the seasons. During the summer, temperatures range from 35oC during the day but can drop quickly to 5oC at night in the desert. Winters along the coastline average between 12oC and 25oC, while the inlands, for example in the Northern Plateau region, have colder winters ranging from 5oC to -7oC. Rainfall is most likely to occur in April, May, October and November. The Atlantic coast is the wettest region of Morocco.
    Hotel reservation websites
    Morocco-Weather
     

    Electrical Standards and Measurement Systems

    System of Measurement Used
    Metric system
    Unit of Measurement of Temperature
    Celsius Degree
     
     
    Electricity
     
    • Voltage
    220 V
    • Frequency
    50 Hz
    Type of Electric Socket
    C and E
    Type of Telephone Socket
    French
    DVD Zoning
    Zone 5

    Paying

    Domestic Currency
    Moroccan Dirham
    ISO Code
    MAD
    To Obtain Domestic Currency
    The national currency is the Dirham (MAD). The currency was made convertible in 1993.
    Possible Means of Payment
    Bank cards are accepted in some large institutions of the main cities.
    Foreign currencies, euros in particular, are accepted in tourist areas.
     

    To Find a Cash Machine Where You Need, Use the ATM locator

     

    Speaking

    Official Language
    Arabic and Tamazight (Berber)
    Other Languages Spoken
    60% of the population speaks Moroccan Arabic while 30% to 40% speak Tamazight (Berber). Moreover, it is important to note that French is the second language of Morocco and occupies a very important place in public life. Finally, Spanish is also spoken in the north of the country. English is moslty used by Moroccans who have studied abroad (mainly in the United States).
    Business Language
    French is used in a commercial context with Arabic for administration.

     

    Emergency Numbers

    Emergency police19
    Royal police177
    Fire-fighters15

    Communications

    Telephone Codes
    To Make a Call From Morocco, Dial 00
    To Make a Call to in Morocco, Dial +212 + 6 for mobile phones or 212 + 5 for fix phones.
    Mobile Telephone Standards
    GSM
    National Mobile Phone Operators
    There are 3 operators who by order of importance are: Maroc Telecom, Orange and Inwi
     

    Availability of Internet

    Internet Suffix
    .ma
    National Internet Access Providers
    There are more than 500 service providers, but only 2 access providers: Maroc Télécom through its subsidiary company Ménara and Inwi.

     

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    Latest Update: February 2025

    In this page: Communities of Expatriates | Ranking of Cities | Renting an Apartment | School System | Health System | Tourism and Culture | Individual and Civic Freedoms | Religion

     

    Communities of Expatriates

    The Number of Expatriates
    Approximately 50,000 foreigners, including 28,000 French.
    They are particularly concentrated in Casablanca and Rabat, as well as in old districts of historical cities, Marrakech in particular, and on the coasts. One finds an important community of pensioners.
    Blogs For Expats
    Allo Expat
    Expat Focus
    Hotel reservation websites
    Internations
    Immigration Authority
    Department of Foreigners of the Commission of the Province
    Transportation Companies For Moving/Removals
    Bailly moving
    Menna
     
     

    Ranking of Cities

    Cost of Living
    According to the latest available edition of the Cost of Living Worldwide City Rankings Survey by Mercer, Casablanca and Rabat are ranked 158th and 174th respectively out of 227 cities worldwide in terms of cost of living.
    Quality of Life
    According to the latest available edition of the Quality of Living Worldwide City Rankings Survey by Mercer, Rabat is ranked 117th out of 231 cities worldwide in terms of quality of living.
    Hotel reservation websites
    Quality of Living Worldwide City Rankings (Survey by Mercer)
    Cost of Living Worldwide City Rankings (Survey by Mercer)

    Renting an Apartment

    Average Lease Term
    Term of the lease is 3 years minimum for a vacant apartment.
    No rules for a furnished apartment.
    Average Rental Costs
    All depends on the type of location.
    Price is sometimes negotiable.
    Rental Agency Websites
    Mubawab
    Hotel reservation websites
    Mubawab

    School System

    The Education System
    The system is derived from the French system. Primary education (from 6 to 10 years) in Arabic is supplemented by a secondary education in the school (10-14 years) and secondary school (15-18 years) leading to the A levels. Then one can enter the university where French is dominating in majority of the matters. ;
    Strong disparities are observed between the teaching level in the cities and in the countryside.
    International Schools
    An important network of French schools (called "Missions") from the kindergarten to the final year. Spanish schools have developed. Finally, 2 American schools (Casablanca and Rabat) offer many departments.
    Hotel reservation websites
    Department of Education
    Scholaro
    American Schools, on the CAS site

    Health System

    The Healthcare System
    Hospitals in big cities are decent, though certain specialties are not always available.
    On the other hand, in the rural areas, the quality and quantity of health infrastructures are problematical.
    International Hospitals
    There are relatively few international hospitals.
    Nevertheless, one can go to the Cheikh Zaid International Hospital in Rabat and the Ifrane International Hospital.
    Health System Insurance Body
    Health Insurance National Agency (ANAM)
    Health Ministry
    Health Ministry

    Tourism and Culture

    Different Forms of Tourism

    Historical
    There are many sites in Morocco that are UNESCO Heritage listed.
    The archaeological site of Volubilis was once an ancient Roman town. Its closest city is Meknes, near Fez and Rabat.
    Chefchaouen is the well-known city of blue-washed homes: it is also a major place to buy local handicrafts, such as wool garments and woven blankets.
    Aït Benhaddou is an ancient fortified city of Ouarzazate along the historic caravan route between Marrakech and the Sahara desert.
    Cultural
    Jemma El-Fnaa in Marrakech is a giant square where you can find musicians, artists and dancers all in one place.
    In Fez, the Medina is a UNESCO Heritage Site where you can find a maze of souks with stalls that have been owned by families for generations.
    One can appreciate the time-honoured works of tanner artisans in Tétouan. In a more modern range, there are the Arab-Andalusian and Berber musical concerts, the Villa of Arts in Casablanca and the Majorelle Villa at Marrakech.
    Nature
    There are an impressive variety of countrysides in Morocco, including the forests of the Rif, plains lined with orchards, the Middle-Atlas, mountain tops of the High-Atlas, as well as rock and sand deserts to the South.
    Religious
    Morocco has many spiritual sites to visit. While mainly an Islamic country, it is tolerant of all religions.
    The Hassan II mosque in Casablanca is one of the biggest in the world and is famous for its Moroccan architecture.
    Thermal
    As of now there are only 2 important sites, Moulay Yaacoub and Sidi Harazem near Fès, but the sector is being fully developed.
    Beach
    Visitors to Morocco are spoilt for choice, as they can choose between both the Mediterranean and Atlantic coastline. Along the Atlantic coastline popular seaside towns include Taghazout and Mazagan, which are popular with surfers. Also, Agadir beach is world-renowned for its sandy coastline, which is kilometers long.
    Mediterranean beaches, such as Tétouan and Al Hoceima, are particularly popular.
    Winter Sports
    Alpine skiing and ski-tourism are practiced during winter in the High-Atlas mountains, mainly in the Oukaïmeden and Toubkal mountains, which are close to Marrakech.
    Outdoor Activities
    There is a wide variety of sports available depending on the area visited. There is mountain sports (trekking, ski, rafting), sea sports (sailing, jet-ski, water-skiing), golf and parachuting, etc.
    Shopping
    Morocco is well-known for its markets. The souks of big cities offer plenty of shopping opportunities. Visitors should also be on the look-out for items from the Moroccan craft industry, isuch carpets, leather-made goods, and pottery, as well as argan, which oil is a product that originates from Morocco and is highly sought-after for its numerous virtues.
     
     
    Tourism Organisations
    Administration of Tourisme
    Cultural Organizations
    Ministry of Culture
    Royal Institute for Amazighe Culture
    Hotel reservation websites
    Tourism in Morocco

    Individual and Civic Freedoms

    Civil Liberty
    5/7
    World Ranking of Freedom of the Press According to "Reporters sans Frontières", 2021 report : 136/180

    Religion

    Beliefs
    Islam is the state religion, practiced by almost the entire population, but freedom of religion exists. 90% of Moroccans are Sunnis by faith, of the Malikian rite.
    The day is punctuated by five prayer calls. During the month of Ramadan, the Moroccans fast, do not drink and smoke from sunrise to sunset.

     

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